Place/Distribution & Information Systems
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...Distribution & Information Systems Place/Distribution & Information Systems Introduction It is true to argue that product distribution has changed for anything that can be digitalized, such as books, movies, music, and the social media (Mullaney, 2004). In some industries, middlemen such as retailers seem on the verge of extinction. The long predicted elimination of middlemen as opposed to the substitution of one type of middleman for another may just remain to be a dream rather than a reality. In this paper, middlemen are justified to continue being in existence due to their significant roles in the channel of distribution. Middlemen are intermediaries, and without them, it may be true... ?Place/Distribu...