Segmentation in the holiday market
, Download 1
...holiday market Introduction: Market Segmentation The segmentation of market can be considered as the division of the market into defined groups of customers with the needs and main characteristics in the zone of possible identification. The markets usually consist of customers with somewhat similar needs. For example, the markets that exists to meet the needs of eating, drinking, traveling, education, exercise and socialization. Now, there exists a prominent need to further divide the market, so that one can be more precise and specific in approach. When we consider the market of education, we find that the customers differ in their demand and strength on monetary terms to meet... Segmentation in the...