...hotels and casinos (Aaker, 1997).
Fig 1.2. The Monte Carlo, Las Vegas.
2. MGM Grand Macau
This Resort is situated in a city space; therefore, the aspect of country or outdoorsy has been violated in the five elements of brand personality. The excitement is not exactly felt by its look as it is presented as more formal than exciting here. It is, however, sophisticated and captures the business class. Grand Macau is sincere in its setting as well as competent among others (Aaker, 1997).
Fig 1.3. The MGM, Macau
3. Monte Carlo Casino, Singapore
The Monte Carlo, Singapore boasts of a ‘classic’ attraction and is located in a large open space. Ruggedness for its outdoorsy and...