Loyalty
5 pages (1250 words)
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The industrial revolution created a new economic movement in which corporations became catalyst of growth for industrialized nation such as the United States. New products were brought into the marketplace. In 1927 after the invention of television marketing campaign became the… Marketing has become one of the most important disciplines in business…
Loyalty
1 pages (250 words)
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Whether it is the retail sector of service industries, both need customers to prosper in the market(s). Increased competition and dynamic technological changes have forced companies to… Customers are exposed to numerous brands every day but they choose the ones that our trustworthy. Brands need to work hard in order to grab customer’s attention and to become…
BRAND LOYALTY
2 pages (500 words)
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Brand Loyalty defined by Professor Peter Doyle of Warwick University is “A name, symbol, design, or some combination which identifies the product of a particular organization as having a substantial, differentiated advantage”. The differentiated advantages are when… lty has five advantages; 1-profit, 2-reduction of new customer aquistion costs, 3-word of mouth…
Loyalty Programmes
12 pages (3000 words)
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In most businesses today, a large part of sales results from repeat purchase by customers. This fact is being increasingly recognised by enterprises and there is an effort to tap this propensity among consumers, by way of "Loyalty Programmes" to encourage purchase.… This dissertation aims to understand how loyalty programmes are designed and if they have been…
Customer loyalty in Business
4 pages (1000 words)
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This paper "Customer loyalty in Business" will present the concept of customer loyalty and its different types. This paper seeks to analyze the concept of customer loyalty and customer loyalty programs in the lights of broad and diverse academic resources.… Customer loyalty is considered to be the propensity or inclination of the consumer to select a…
Concept of Loyalty
1 pages (250 words)
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Before going into the discussion regarding concept of loyalty, let us get a better understanding of what loyalty actually is Singh,in an article,found that loyalty is a strong force that keeps us in a relationship, whether it is a personal or business … Loyalty is the exhibition of characteristics of commitment and devotion in order to strengthen a business or…
Loyalty Card Scheme
24 pages (6000 words)
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The concept of loyalty cards allows retailers to renovate cold data on consumer behavior into warm associations and eventually into a genuine consumer loyalty founded on mutual understanding and trust. A warm association is also a learning affiliation (Mauri, 2003, pp.… When the buyer joins the loyalty scheme they may be asked to complete a form which asks for…
Loyalty in King Lear
4 pages (1000 words)
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This paper “Loyalty in King Lear” discusses the loyalty in King Lear by William Shakespeare and the way different characters proved their loyalty towards the king. Of his children, Lear has only one loyal daughter who remains loyal to him even when Lear has lost everything in life. … Of all the daughters Lear has, none but Cordelia is truly loyal to him. In…
Employee Loyalty and Retention
3 pages (750 words) , Download 1
Employee loyalty directly influences retention thereby preventing turnover when the loyalty levels are high. Employee loyalty and the subsequent retention depend on a number of factors whose presence or absence will determine loyalty and retention.… One of the factors that influence employee loyalty and retention is the work relations in the given…
The Phenomenon of Loyalty
4 pages (1000 words)
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The following essay "The Phenomenon of Loyalty" concerns the psychology of human behavior. Reportedly, the psychology of human behavior and social interaction are greatly influenced by values and traits possessed by human beings.  … History is witness to fact that loyalty has long since been cherished as one of the most important human traits that…
Employment loyalty on rhythm
10 pages (2500 words)
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It is a small-sized company and in a way, it can be considered a startup organization. According to Schein (2009), the nature of changes, culture… I am very interested to find out what drives employee loyalty and commitment considering the fact that the company and its sector are at a disadvantage in the areas of stability, resources, among other advantages…
Customer satisfaction and loyalty
5 pages (1250 words)
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In the paper “Сustomer satisfaction and loyalty” the author argues with a long established idea that the more satisfied customers are, the more they will come back for more. He suggests that when people are looking at their customers to try and please them, that customers just want their problems solved.… Once they enter the doors, it is the…
Employee loyalty and retention
3 pages (750 words)
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Loyalty is depicted when an employee endeavours to reach organization goals and purposes, growing within the firm and ultimately creating value for clients. Employee loyalty directly influences… According to Mathis and Jackson (165), vertical (supervisory/management) and lateral (co-worker) relationships among the staff influences employee retention. An…
Customer Retention and Loyalty
6 pages (1500 words)
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The main goal of the present assignment "Customer Retention and Loyalty" is to discuss the factors of changing customer behavior. Furthermore, the writer of the following paper would attempt to examine how contemporary companies deal with such changes.… There are the few major factors that can give a slight glimpse on the behavior of customers in relation to…
Tourism: destination loyalty
12 pages (3000 words)
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Understanding destination loyalty is not a simple task mainly because of the more dynamic and interrelated business that is carried out in this particular industry. There are currently many theoretical models. However, they do not provide information about how to create loyalty… Case in point is India, where the emergence of international chains of hotels have…
Loyalty Programmes in Hotels
47 pages (11750 words)
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This report discusses Loyalty Programmes which are defined as “schemes offering delayed, accumulating economic benefits to consumers who buy the brand. Satisfaction does not equal loyalty. A customer can be very satisfied with the product, but still be not loyal towards it.… As the essay stresses in a Loyalty Program, customers accumulate assets, points or…
Endowed loyalty status
4 pages (1000 words)
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Initially they were the preserve of air transport. However, lately several other industries and companies are adopting them because of the rewards they promise. The working assumption is that customers should be made to develop… Atkinson (364) asserts that opinion on how successful these loyalty schemes are divided, but there is consensus on their advantages…
Building Lasting Customer Loyalty
5 pages (1250 words)
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One of the first statements the author mentioned about customer loyalty is that it is more expensive and time consuming to build loyalty with new customers than to create loyalty with your existing customers.… The variable that drives customer loyalty the most is price. A company that has been able to build tremendous customer loyalty because they offer…
Employment loyalty at Rhythm
11 pages (2750 words)
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First the more important and significant results from the survey are presented and then these are combined with the important themes that emerge from… Thus, the discussion below focuses on the more important results from statistical analysis of the survey data. The response rate to the survey consisted 37 percent in the 31-40 age-group, 30 percent in the…
Strategic Management: customer loyalty
10 pages (2500 words)
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It is evident that currently the company has seen a lot of competition in offering its services to its customers. This is due to the coming up of similar companies that are using the current technology in sending parcels for their customers. Moreover, the companies are able to capture the company's long term customers by using better marketing strategies.…
Literature review on Customer Loyalty
6 pages (1500 words)
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Loyalty concept remains a significant factor for industrial goods, services, and retail establishments since it represents an essential basis for developing prolonged competitive advantage. According to Dick and Basu (1994), “customer loyalty is viewed as the strength of… According to Oliver (1999), consumer loyalty and satisfaction are linked because…
Customer Perception and Brand Loyalty
6 pages (1500 words)
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The essay "Customer Perception and Brand Loyalty" is based on identifying the Ducati customer perception and brand loyalty. The paper aims at identifying their perception towards Ducati and its motorcycles along with assessing brand loyalty.… Pomerantz, (2003) defined perception as a process of attaining awareness or understanding environments by interpreting…
Loyalty Programmes in Hotels Essay
76 pages (19000 words)
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The customers' loyalty falls into four categories. These can be depicted by means of a loyalty grid. Every firm has a mix of customers with varying degrees of loyalties. A loyalty grid helps the firm to understand its customers better. It helps the firm to identify where it that the firm is lacking and what improvements to make to move to the higher level in the grid. 14 …
Strategies for increasing Customer Loyalty
18 pages (4500 words)
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In recent years many companies, from automobile manufacturers (such as GM) to large retailers (such as supermarket chains) and on to smaller specialty stores, have realized that it is not sufficient to attract a customer one time to buy one product. Rather they should attempt to win the "loyalty" of the customer for repeat business.… The airline industry is a…
Cineplex Entertainment - The Loyalty Program
5 pages (1250 words) , Download 1
The paper presents the recommendations from the director of the Cineplex Entertainment to the committee of senior executives. The presentation should contain persuasive arguments regarding loyalty program development campaign considering the movie industry which is having inconsistent revenues each year. … The essay aims to outline the recommendations of Sarah…
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