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Loyalty
5 pages (1250 words)
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...loyalty. Since then companies placed great importance in utilizing brand loyalty to achieve customer retention. The broadband era which commenced at the turn of the century created information overload which is making brand loyalty a fading concept since loyalty may not exist anymore. Marketing has become one... The industrial revolution created a new economic movement in which corporations became catalyst of growth for industrialized nation such as the United States. New products were brought into the marketplace. In 1927 after the invention of television marketing campaign became the primary strategic option companies utilized to attract new customers and achieve greater customer retention and...
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Loyalty
1 pages (250 words)
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...LOYALTY AFFILIATION: Loyalty Modern business practices have realized the importance of trust forlong-term relationships. Whether it is the retail sector of service industries, both need customers to prosper in the market(s). Increased competition and dynamic technological changes have forced companies to build strong relations with customers so that they do not switch their preferences so easily. According to Ismail, Boye & Muth (2012), loyalty is defined as, ‘Deep commitment to selected products or services for a consistently long time resulting into repeat purchases irrespective of external factors’. Customers are exposed to numerous...
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BRAND LOYALTY
2 pages (500 words) , Download 1
...Loyalty defined by Peter Doyle of Warwick is “A symbol, design, or some combination which identifies the product of a particular organization as having a substantial, differentiated advantage”. The differentiated advantages are when customers have good attitudes toward a Brand shown through repeat purchase behavior and recommendation of the product; the most important aspect of Brand Loyalty is the true good feelings of a consumer towards a product. This essay will deal with the aspects of Brand Loyalty. Brand Loyalty has five advantages; 1-profit, 2-reduction of new customer aquistion costs, 3-word of mouth helps marketing, 4-customer willingness to pay higher prices, and 5-higher Brand... Brand...
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Loyalty Programmes
12 pages (3000 words)
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...Loyalty Programmes Assessment of the Success and Failure of Loyalty Programmes in Restaurants and Hotels Introduction In most businesses today, a large part of sales results from repeat purchase by customers. This fact is being increasingly recognised by enterprises and there is an effort to tap this propensity among consumers, by way of "Loyalty Programmes" to encourage purchase. With airlines introducing frequent flier privileges, credit card companies offering reward points to customers through discounts on specific purchase and retail stores offering redeemable gift coupons, loyalty programmes have deeply percolated the business thought process... . This dissertation aims to...
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Customer loyalty in Business
4 pages (1000 words)
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...Loyalty Customer Loyalty Introduction Customer loyalty deals with the behavior, attitudes and perceptions of customers. Customers are considered to be an asset for any business as they can provide good ratings, testimonials and evaluations to different products and services, which are available in the market (Reinchheld, 2006, 56). Customers play an important role in the promotion of products and services by publicizing them by means of positive feedback, informing family and friends, etc. Hence, they become loyal to a particular brand. Customer loyalty is considered to be a procedure which concentrates on customer satisfaction and contentment. This paper seeks to analyze... Running Head: Customer...
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Loyalty Card Scheme
24 pages (6000 words)
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...LOYALTY CARD SCHEME The Link between the Loyalty Card Scheme and the Sales and Profits of TESCO Supermarket of the writer] [Name of the institution] The Link between the Loyalty Card Scheme and the Sales and Profits of TESCO Supermarket INTRODUCTION The concept of loyalty cards allows retailers to renovate cold data on consumer behavior into warm associations and eventually into a genuine consumer loyalty founded on mutual understanding and trust. A warm association is also a learning affiliation (Mauri, 2003, pp. 13-14). A number of retailers and other service providers have introduced loyalty schemes over the past few years. These loyalty schemes usually involve the consumer being... Running Head:...
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Concept of Loyalty
1 pages (250 words)
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...Loyalty Before going into the discussion regarding concept of loyalty, let us get a better understanding of what loyalty actually is. Singh, in an article, found that loyalty is a strong force that keeps us in a relationship, whether it is a personal or business relationship. Loyalty is the exhibition of characteristics of commitment and devotion in order to strengthen a business or personal relationship. The concept of loyalty has its roots in all fields of life. A loyal person values the importance of faithfulness and dedication in carrying out daily activities of life. Loyalty always has a high appraisal value whether a person proves it to a person... or to the organization for which he or...
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Loyalty Programmes in Hotels
72 pages (19000 words)
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...Loyalty mean? 9 The customers’ loyalty falls into four categories. These can be depicted by means of a loyalty grid. Every firm has a mix of customers with varying degrees of loyalties. A loyalty grid helps the firm to understand its customers better. It helps the firm to identify where it that the firm is lacking and what improvements to make to move to the higher level in the grid. 14 2.2. Loyalty Programme 17 2.3. How are Loyalty Programmes Designed? 19 2.4. Why is loyalty important? 23 2.5Critical... Contents Contents 1 1.Introduction 2 1.1Brief overview and background 2 1.2 Rationale for research 7 1.3 Research Objectives 7 1.4 Structure of the research 8 2.Literature Review 9 2.1 What does Loyalty ...
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Employee Loyalty and Retention
3 pages (750 words) , Download 2
...Loyalty and Retention Employees are one of the key resources that determine the success of a firm. Loyalty is depicted when an employee endeavours to reach organization goals and purposes, growing within the firm and ultimately creating value for clients. Employee loyalty directly influences retention thereby preventing turnover when the loyalty levels are high. Employee loyalty and the subsequent retention depend on a number of factors whose presence or absence will determine loyalty and retention. One of the factors that influence employee loyalty and retention is the work relations in the given organization. According to Mathis and Jackson (165), vertical (supervisory/management... Module Employee...
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Employment loyalty on rhythm
10 pages (2500 words)
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...Loyalty at Rhythm I. Rationale I have selected employment loyalty at Rhythm as the of this study because the company belongs to the IT-creative industry. It is a small-sized company and in a way, it can be considered a startup organization. According to Schein (2009), the nature of changes, culture and values depends upon what stage of growth an organization is in. (p.123) With this in mind, I expect that the dynamics of the relationships within the Rhythm is different from bigger and established companies. I feel that that the company represents the growing number of new companies that may not follow the traditional organizational structure and cultivate a different cultural... Working Employment...
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Loyalty in King Lear
4 pages (1000 words)
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...Loyalty in King Lear Loyalty is one of the most important themes of the play King Lear by William Shakespeare. This paper discusses the loyalty in King Lear and the way different characters proved their loyalty towards the king. Of his children, Lear has only one loyal daughter who is Cordelia who remains loyal to him even when Lear has lost everything in life while other loyal characters in the play included Gloucester, Kent, and Albany. Of all the daughters Lear has, none but Cordelia is truly loyal to him. In the start of the play, when Lear asks his daughters who likes her the most, everybody but Cordelia tells lies to flatter him to the point where he offers her the largest share in his...
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Customer satisfaction and loyalty
5 pages (1250 words)
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...loyalty There is no relationship between satisfaction and loyalty. There is a long established idea that the more satisfied customers are, the more they will come back for more. The idea that loyalty and customer satisfaction are not related seems to be wrong. Dixon, Freeman, and Toman (2010) suggest that when people are looking at their customers to try and please them, that customers just want their problems solved. The state that this is the fastest way to bring customers back and by solving their problems, the customer will stay loyal. Akbar, Som, Wadood, and Alzaidiyeen (2010) also state that customer loyalty is a product of good service quality. They state...  Сustomer satisfaction and loyalty ...
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Customer Retention and Loyalty
6 pages (1500 words)
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...Loyalty The roles are extending each and every day and so they are changing, similarly the roles of consumers are changing, rather than they should run after the seller, the seller has to convince them and keep on reminding them about the seller’s existence in the market, it is very difficult these day to differ between the sentences “every thing is marketing” and “marketing is everything”. The Financial services are also changing and increasing day by day, in fact every day a new scheme comes up and as soon as it establishes itself, all the efforts are directed towards its promotion so that more buyers can be convinced. Due... Running Head: Marketing Financial Services Customer Retention & Loyalty T...
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The Phenomenon of Loyalty
4 pages (1000 words)
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...loyalty etc. become highly pertinent issue within human relationships (Rokeach, 1968). The paper would, therefore, be discussing loyalty as human trait and its widespread influence in relationship building. What is loyalty? Loyalty can be defined as commitment to a cause, person, nation or ideology that constantly seeks to strengthen belief in the object reality of the defined paradigms. While some Individuals inherently exhibit this trait in their behavior, others tend to cultivate the trait to improve one’s relations. It is a major part of inter personal relationship which not only requires innate sensitivity but also strives to earn... confidentiality and trust of individuals and groups...
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Employee loyalty and retention
3 pages (750 words) , Download 1
...Loyalty and Retention Employees are one of the key resources that determine the success of a firm. Loyalty is depicted when an employee endeavours to reach organization goals and purposes, growing within the firm and ultimately creating value for clients. Employee loyalty directly influences retention thereby preventing turnover when the loyalty levels are high. Employee loyalty and the subsequent retention depend on a number of factors whose presence or absence will determine loyalty and retention. One of the factors that influence employee loyalty and retention is the work relations in the given organization. According to Mathis and Jackson (165), vertical (supervisory/management... Module Employee...
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Tourism: destination loyalty
12 pages (3000 words)
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...LOYALTY IN TOURISM I pledge that I have complied with the {college in this work [signature] [full number and/or Semester and year Date of submission ABSTRACT: Understanding destination loyalty is not a simple task mainly because of the more dynamic and interrelated business that is carried out in this particular industry. There are currently many theoretical models. However, they do not provide information about how to create loyalty markets. The practical findings are very much different from the theoretical assumptions. The study aims to highlight these differences. DESTINATION LOYALTY IN TOURISM The current tough market in tourism has increased the pressure on the tourist... DESTINATION...
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Loyalty Programmes in Hotels
47 pages (11750 words)
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...loyalty programmes to businesses and more specifically examine the value of loyalty programmes to hotels. Review of secondary data is applied to understand the value of loyalty programmes to businesses while a survey among hotels is conducted to examine its value to the hotels. Loyalty Programmes are defined as "schemes offering delayed, accumulating economic benefits to consumers who buy the brand. Satisfaction does not equal loyalty. A customer can be very satisfied with the product, but still be not loyal towards it (Charles W. Lamb, 2008). In order to encourage loyalty, firms develop loyalty... Introduction Brief overview and background This research attempts to gain an insight into the value of...
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Endowed loyalty status
4 pages (1000 words)
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...Loyalty Programs loyalty programs are not a new concept. Initially they were the preserve of air transport. However, lately several other industries and companies are adopting them because of the rewards they promise. The working assumption is that customers should be made to develop affiliations with a company. To this end, companies design reward programs that are aimed at encouraging the consumer to depend more and more on the company to meet his/her needs. The most common rewards come in the form of gifts, loyalty points, and other favors like free parking and faster queues. Atkinson (364) asserts that opinion on how successful these loyalty schemes are divided... (Zhang & Huang 10)....
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Building Lasting Customer Loyalty
5 pages (1250 words)
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...Loyalty was a very interesting piece of literature. One of the first ments the mentioned about customer loyalty is that it is more expensive and time consuming to build loyalty with new customers than to create loyalty with your existing customers. The variable that drives customer loyalty the most is price. A company that has been able to build tremendous customer loyalty because they offer better price than the competition is Wal-Mart. A lot of customer supports private label brands because they offer greater value than national brands. The quality of the product is another important variable when a company is trying to build customer loyalty. Customers... ?Article Review The article Building Lasting...
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Employment loyalty at Rhythm
11 pages (2750 words)
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...Loyalty and Commitment at Rhythm Forty eight percent of Rhythm employees were deeply involved with their company and considered their organisation’s problems as their own, as illustrated in the figure below. This is a healthy ratio and the previously mentioned figure suggests a high degree of employee involvement in Rhythm. Only 26 percent of the respondents indicated that they did not have a sense of belonging for Rhythm, while 43 percent indicated strong feelings of belonging whereas 44 percent... Chapter 4 4.0 Results of Analysis of Survey Data and Discussion This chapter presents a discussion about the results that emerged from an analysis of the survey and from the literature review. First the more...
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Strategic Management: customer loyalty
10 pages (2500 words)
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...loyalty in working for the organisation (Business Management General, 2008). 3.0 Vision, Mission and Corporate Objectives For any company to survive, it is important for it to have a stated vision, mission statement and corporate objective. The vision of an organisation simply explains where the organisation wants to be in future. It acts as a yard stick of attaining the corporate objectives which are described in details and are known by the management and the employees. On the other hand the mission statement of a company is used to give the general public the basic information on the goals and objectives of the organisation. The mission statement... The Board of Directors The Marketing Manager 6th ...
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Literature review on Customer Loyalty
6 pages (1500 words)
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...Loyalty Lecturer: Loyalty concept remains a significant factor for industrial goods, services, and retail establishments since it represents an essential basis for developing prolonged competitive advantage. According to Dick and Basu (1994), “customer loyalty is viewed as the strength of relationship between an individual’s relative attitude and repeat patronage (p.99)”. The scholars consider the relationship to be arbitrated by norms in the society as well as situational factors. In their study, Dick and Basu (1994) identify cognitive, affective and conative background to influence loyalty accompanied by motivation, perception, and behaviour. According to Oliver (1999), consumer loyalty... ...
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Customer Perception and Brand Loyalty
6 pages (1500 words)
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...Loyalty Introduction Perception is not only hard to define but also to understand especially when it comes to s. In the competitive business environment, a customer perceives products and their utilities based on pre conceived notions, ideas and references of opinion leaders and reference groups and through experiencing the overall utilities. Pomerantz, (2003) defined perception as a process of attaining awareness or understanding environments by interpreting information. This statement is based on normal human psychology that can be related to the customer perception. Customer perception is a process that is based on the information collected from wide arrays of sources... Perception and Brand Loyalty...
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Strategies for increasing Customer Loyalty
18 pages (4500 words)
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...Loyalty In recent years many companies, from automobile manufacturers (such as GM) to large retailers (such as supermarket chains) and on to smaller specialty stores, have realized that it is not sufficient to attract a customer one time to buy one product. Rather they should attempt to win the "loyalty" of the customer for repeat business. It is ironic that the most successful businesses seem to concentrate more upon offering the best possible product at the lowest possible price than on esoteric ideas of "customer loyalty". Customer loyalty programs tend to appear when a company is struggling or in imminent danger of going under. The airline industry is a case-in-point... Strategies for increasing...
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Cineplex Entertainment - The Loyalty Program
5 pages (1250 words) , Download 1
...Loyalty Program In 2006, Sarah Lewthwaite, the market director for the Cineplex Entertainment, is going to present her recommendation to the committee of senior executives in the coming week. The presentation should contain persuasive arguments regarding loyalty program development campaign considering the movie industry which is having inconsistent revenues each year. She had to suggest, considering the budget constraints, whether the campaign should be launched regionally or nationally, which loyalty partner should be used, the structure of rewards and its promotional campaign. Sarah Lewthwaite has crafted four possible combinations of rewards for the customer... a loyalty...
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Market Segmentation and Muslim Loyalty
18 pages (4500 words)
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...Loyalty YOUR FULL THE OF YOUR SCHOOL OR Literature Review: Tesco and Muslim Loyalty Given the trend toward globalization and international expansion of markets, modern retailers are faced with increasing competition as well as the need to expand their products and services to appeal to broader market segments. This process is requiring retail grocers to identify and target specific ethnic market segments, and find successful ways to meet the needs of those niche markets while maintaining their appeal to the broader markets. Beyond simple appeal, those international retailers that bridge many different cultures and nationalities also have to build... Literature Review: Market Segmentation and Muslim...
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Market Segmentation and Muslim Loyalty
12 pages (3000 words)
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...Loyalty A Study of Tesco Attaining Muslim Loyalty through Halal Food Table of Contents Page Introduction 3 2 Research Methods 3 3 Research Finding 4 4 Discussion 6 4.1 Does Tesco Offer Halal Food? 6 4.2 Is Halal Food really Halal? 7 4.3 There is no special reason to visit Tesco 8 4.4 Tesco did not offer consistency 8 4.5 They want to check competition 9 4.6 After sales service 9 4.7 Reliability of Research Data 10 5 Conclusion 10 6 Reference 14 1 Introduction Markets are heterogeneous and are created by reasons of different values, needs wants, constraints, beliefs... to attract a large customer...
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The value of loyalty programmes
68 pages (17000 words)
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...Loyalty mean? 8 The customers’ loyalty falls into four categories. These can be depicted by means of a loyalty grid. Every firm has a mix of customers with varying degrees of loyalties. A loyalty grid helps the firm to understand its customers better. It helps the firm to identify where it that the firm is lacking and what improvements to make to move to the higher level in the grid. 13 2.2. Loyalty Programme 16 2.3. How are Loyalty Programmes Designed? 17 2.4. Why is loyalty important? 21 2.5Critical analysis... Contents Contents 1.Introduction 2 1Brief overview and background 2 2 Rationale for research 6 3 Research Objectives 6 4 Structure ofthe research 7 2.Literature Review 8 2.1 What does Loya...
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Customer loyalty Tesco Case Study
5 pages (1250 words)
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...loyalty. One of the reasons for Tesco’s success is its continuing pursuit of its mission. Another reason has been the implementation of its customer loyalty card (Clubcard) in 1995. However, in order to keep its competitive position in a competitive market, Tesco needs to make an analysis intermittently to understand the demands of the market. In today’s scenario, customer service is what matters. 1.2 Rationale for study Tesco’s is known for understanding its customers better than anyone, being energetic, being innovative and being the first for customers, using its strengths to deliver unbeatable value for customers, and to look after its people so they can look after its... 1. Introduction 1.1 Backg...
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Customer Relationship Management: brand loyalty
2 pages (500 words)
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...loyalty or loyalty have two aims. One, to enhance the units sold, either in terms of quantity or in terms of increased range. Two, to retain the existing clientele and there by safeguard the brand profitability1. While one works towards the increase in profitability, the other is defensive in nature. Customer Brand Acceptance (CBA), Customer Brand Buying (CBB) and Customer Brand Commitment (CBC) have become more of notions than of strengthened research outputs. Two dimensional concept of brand loyalty has been studied2 along with a number of other frameworks and methodologies3,4. Brand loyalty has to finally yield in increased... Relationship Management 0 Background Core Literature Survey Brand...
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Cineplex Entertainment: The Loyalty Program
5 pages (1250 words)
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...Loyalty Program In 2006, Sarah Lewthwaite, the market director for the Cineplex Entertainment, is going to present her recommendation to the committee of senior executives in the coming week. The presentation should contain persuasive arguments regarding loyalty program development campaign considering the movie industry which is having inconsistent revenues each year. She had to suggest, considering the budget constraints, whether the campaign should be launched regionally or nationally, which loyalty partner should be used, the structure of rewards and its promotional campaign. Sarah Lewthwaite has crafted four possible combinations of rewards for the customer... a loyalty...
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The importance of customer loyalty
12 pages (3000 words)
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...loyalty. Brand loyalty begins with the purchase of the product for trials, and if the products quality is satisfactory, they become consistent in purchasing the product. Research findings conclude that high quality conscious buyers will always opt for best quality commodities. Consumers are said to purchase products which are heavily advertised, of popular brands and only shop at the selected shops or stalls. These individuals are said to have... the perception that the price of a product is directly proportional to its quality, thus the higher the price the better quality. Hence, consumer loyalty is influenced by the brand name, its price and quality (Liu and Hung, 2009)....
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Employee Loyalty at Investment Banks
6 pages (1500 words)
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...LOYALTY AT INVESTMENT BANKS Aim The basic aim of the paper is determiningthe key factors influencing employee loyalty at investment banks in today's world. Objective The objective of this paper is crucial for investors and bank alike. This is because it is important to evaluate and analyse the level of loyalty of an employee on which the financial security of the customers and bankers depend. Rationale for the research The world is in the midst of an all-purpose technological revolution and the human component in this context occupies a huge place from the point of view of security and faith and this is more relevant in the banking sector where the loyalty... of an individual is responsible...
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Creating value or Customer loyalty
12 pages (3000 words)
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...loyalty and retain a business... ): Compliance, Reputation and Reciprocity. Journal of Business Ethics, No. 11, pages 77-96. Canals, J. 2000. Managing Corporate Growth. Oxford University Press. Oxford, England. David, A. and John, G., 1993. Harnessing the Power of your Suppliers. The McKinsey Quarterly, No. 3, 1993. Page Number: 63 copyright 1993 McKinsey & Company, Inc.; Jack, Z. 2002 The Resurging role of Suppliers in advancing learning T&D. Volume: 56 issue 4. Jill et al. 2002 Customer Loyalty: How to earn it, How to keep it. Jossey-Bass San Francesco Johnson G., Scholes K., Whittington R. 2005, Exploring Corporate Strategy. Prentice Hall, Financial Times John A Kay 1991....
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Loyalty Programmes in Hotels Statistics Project
5 pages (1250 words)
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...loyalty programme (questions 1-5) Examine the objective of loyalty programmes offered by hotels and how these are managed (questions 6-9) How hotels measure the objectives achieved on implementation of the programmes (questions 10-15) Whether hotels perceive a need for loyalty programmes for loyal customers (questions 16 and 17) The questionnaire will also capture data on: Name of Hotel: Type (Five Star/ Four Star/Three Star): Number of rooms: Average Occupancy: The detailed questionnaire is presented below... Questionnaire: The questionnaire will comprise both open ended and close ended questions and will be personally administered. The questionnaire objectives will be to: Assess how hotels design loya...
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How to Sustain Customer Loyalty towards Brands
71 pages (17750 words)
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...Loyalty towards Brands TABLE OF CONTENTS How to Sustain Loyalty towards Brands TABLE OF CONTENTS Introduction 2Literature review 7 Problem Statement 34 Research design and methodology 34 Characteristics of Respondents: 39 Analysis of Primary Data: 42 The overall findings reflect the fact that the factors which have influenced the customers of Mc Donald to turn them into effectively loyal customers of the organizations are service quality, reputation of the brand and the image and the overall satisfaction which the customer encounters while experiencing the product and service of Mc Donald. However the price factor is not of a much concern for the customers of McDonald’s and becomes... ?How to Sustain...
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Outsourcing Impact on loyalty in the organization
25 pages (6250 words)
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...Loyalty Total Number of Words: 6,267 Executive Summary Logistics is one of the most commonly outsourced services worldwide. For this reason, this study will purposely seek to determine how logistics outsourcing can affect the loyalty of customers. To examine the link between logistics outsourcing and customer loyalty, a narrative review was conducted in this study. Today, very few studies have focused on analyzing the factors that can affect customer loyalty in logistics outsourcing and that each of these studies were able to identify different factors that can directly or indirectly affect customer loyalty in logistics outsourcing. Among these underlying factors... ? Impact of Logistic Outsourcing on...
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Brand Management and Hotel Loyalty programs
3 pages (750 words)
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...Loyalty Programs YourFirst YourLast Brand Management and Hotel Loyalty Programs Todays companiesare aggressively engaging the market in not only gaining new clientele, but also retaining them and making them loyal to the brand. With increasing competition from big brands for the same market share, companies are focusing on customer retention strategies and customer loyalty strategies such as the loyalty programs. Research has revealed that the rewards of customer retention have immediate and direct impacts on an organizations success. The expenses related to customer retention activities decrease over time while consequently, transactions from loyal clients rise because... Brand Management and Hotel...
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Product Life Cycle and Consumer Loyalty
2 pages (500 words)
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...Loyalty YOUR FULL OF YOUR SCHOOL OR Product Life Cycle and Consumer Loyalty The purpose of this paper is to first consider the issue of consumer loyalty to a particular brand of product in light of the management of that product's life cycle, and then to consider the likely success of another product line chosen by other students. In the first case, the product is Pantene Pro-V shampoo. Proctor and Gamble markets a vast line of consumer merchandise, including a personal care segment that has cleansers and other hygiene-related products such as Pantene Pro-V shampoo. In considering the reason why an individual would be loyal to this particular brand over the many... Product Life Cycle and Consumer...
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Customer Loyalty at Ritz Carlton Hotel
2 pages (500 words)
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...Loyalty at Ritz Carlton Hotel Generally, loyalty is the act of attracting the right s tobuy products in high quantities frequently and bringing of more customers to your premises as he feels being part of the industry. This is done by showing them that you care, keeping in touch and giving them better services than they can get elsewhere and even rewarding them for choosing your business. What does it mean to be a loyal customer at Ritz Carlton Hotel? According to Ritz Carlton, a loyal customer is one who shows an intention of coming back to the hotel and the customer`s willingness to behave in a manner as to suggest he is part of the hotel. In his study, customer loyalty is associated... ...
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Ducati customer perception and brand loyalty proposal
4 pages (1000 words)
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...Loyalty By [Presented to] of [December 04, Chapter 1: Introduction 1.1 Introduction Every research tries to underpin something new in order to add value to the existing social and business environment. The research proposal is based on identifying Ducati customer perception and brand loyalty. Ducati Motor Holding is an Italian motorcycle manufacturer that produces motorcycle for road use and racing purpose (Kresnak, 2008). Ducati motorcycles are known for high performance and sturdy looks that often attract customers in different parts of the world. However, the maintenance part is pretty expensive embedded with expensive services. Everything has... Research Proposal on Ducati Perception and Brand...
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Loyalty in the exotic car market
10 pages (2500 words)
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...loyalty is one that is raised fairly often within the realm of marketing and business development. However, for themost part, analysis of brand loyalty is almost entirely directed at consumer products of relatively low or mid range price structure. Although there is nothing wrong with this approach, it does not tell the full story with respect to the way in which consumer loyalty impacts on brand decision and the way in which consumers determine which product they will ultimately engage with on multiple iterations. Likewise, the topic of particular interest to this analyst has to do with the degree and extent to which brand loyalty is exhibited within the exotic car... Introduction: The topic of brand...
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How loyalty affects impulse purchases; Consumer Psychology
10 pages (2500 words)
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...Loyalty and Impulse Buying and Introduction For an organization toachieve its set goals and objectives, and to achieve sustainability and growth, it must strive to acquire customer and brand loyalty. Customer loyalty is largely determined by the quality of goods services rendered by a business. A business that has customer loyalty has a competitive edge over other businesses that do not have the same. This loyalty translates into increased revenue and net profit which makes the business even more competitive. As such, employers have done everything possible to ensure that the needs of the customers are met, and that consumers are made to feel valued by the business... . Policies and programs...
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Loyalty Program - Apparel and Footwear Retailer
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...Loyalty Program – Apparel and Footwear Retailer The primary focus of this paper is to discuss the issue of Loyalty programs, how do they operated, what are their benefits to the customer as well as the retailer and what are the risks and drawbacks. The retailer selected for this analysis is The Gap Inc of the USA. The first Gap store was opened in the year 1969 with a humorous reason i.e. Donald Fisher, the owner of Gap Inc, was unable to find a pair of jeans that fitted him. The company currently operates within the apparel and footwear industry with five different brands under the names of – “Gap”, “Banana Republic”, “Old Navy”, “Piperlime” and...
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Ducati Customer Perception and Brand Loyalty - Proposal
4 pages (1000 words)
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...Loyalty By [Presented to] of [December 04, Chapter 1: Introduction 1.1 Introduction Every research tries to underpin something new in order to add value to the existing social and business environment. The research proposal is based on identifying Ducati customer perception and brand loyalty. Ducati Motor Holding is an Italian motorcycle manufacturer that produces motorcycle for road use and racing purpose (Kresnak, 2008). Ducati motorcycles are known for high performance and sturdy looks that often attract customers in different parts of the world. However, the maintenance part is pretty expensive embedded with expensive services. Everything has... ?Research Proposal on Ducati Perception and Brand...
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The Question of Loyalty by Mitsuye Yamada
9 pages (2250 words)
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...Loyalty” by Mitsuye Yamada Mitsuye Yamada is considered an important Japanese American poet, even though the body of her work does not have the numbers that some of her contemporaries have put out. Much of her work is highly influenced by the experiences that she had while detained with her family in an internment camp within the United States during World War II (Oh 326). The nature of both being and not being American because of her ethnic heritage affected her in such a way to have infused her self-explorations through poetry with the meanings of having been a member of the camps. Through the reading of her poem, this duality is evident as she discusses her feelings about being... “The Question of...
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Build Employee Loyalty with Alternative HR Benefits
9 pages (2250 words)
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...Loyalty with Alternative HR Benefits In any organization and company, giving attention to the management of the human resource can be considered as one of the most essential factor to success. Regardless of the type of business and objectives the company and organization have, aiming for the loyalty through proper management of the people and the workers is one of the most important. The Importance of Employee Loyalty Employee loyalty can be considered as a strong weapon to achieve important goals in business. Based on one of the points of view related to the advantages of employee loyalty, the benefits that can be achieved in prioritizing the employees and the members... of the workforce...
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Success and Failure of Loyalty Programmes
10 pages (2500 words)
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...Loyalty Programmes in Restaurants and Hotels Introduction In most businesses today, a large part of sales results from repeat purchase by customers. This fact is being increasingly recognised by enterprises and there is an effort to tap this propensity among consumers, by way of “Loyalty Programmes” to encourage purchase. With airlines introducing frequent flier privileges, credit card companies offering reward points to customers through discounts on specific purchase and retail stores offering redeemable gift coupons, loyalty programmes have deeply percolated the business thought process. This dissertation aims to understand how loyalty programmes... are designed and if they have been of...
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Ducati Customer Perception and Brand Loyalty
36 pages (9000 words)
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...Loyalty of the of the of the Professor] [Course] TABLE OF CONTENTS Chapter1.Introduction 3 1.1 Research Background 4 1.2 Purpose of the Study 5 1.3 Importance of the Study 6 1.4 Research Question 6 1.5 Research Problem 6 1.6: Conceptual Framework Chapter2.0 Literature Review 8 2.1 Introduction 8 2.2 Concepts and Variables 8 2.3 Marketing Strategies of Ducati 11 2.4 Summary 13 Chapter 3.0 Research Methodology 14 3.1 Introduction 14 3.2 Research Aim 14 3.3 Research Question 14 3.4 Research Philosophy 15 3.5 Research Approach 15 3.6 Data Collection Methods 16 3.7. Sampling 17 3.8: Summary 18 Chapter4.0 Findings and Analysis 19 4.1... ?Running Head: HC3131 PROJECT MANAGEMENT, Ducati Perception and Brand...
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CONSUMER LOYALTY IN THE AIRLINE INDUSTRY
40 pages (10000 words)
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...Loyalty in Airline Industry Module Module ID: The present paper aims toestimate the nature and magnitude of the loyalty and commitment the regular customers maintain and demonstrate towards the airline industry on long term basis. The main objective of the present study includes the exploration of the most imperative issues and schemes that play vital role with regards to sustaining the enthusiasm and dedication of the customers to some specific airline. Since the contemporary era has witnessed marvellous growth of travelling and tourism industries, in the wake of unabated and unrestricted technological advancements in almost all areas of life, airline...
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