Marketing - The Luxury Market
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...Luxury Market: Chateau Mouton Rothschild The luxury segment: ‘cause we live in a material world Prestige, reputation, honor, opulence, extravagance, all words that describe exactly what each of us wants. To be fair, it’s probably only the material beings on the planet that are seduced by the royalty of the material products in the world, but considering how many material earthlings are out there, it is quite a fair number. Whether fancy watches or a fancy mode of transport, the luxury segment creates a fan following that can easily be described as just plain absurd. It is difficult to fathom what convinces people to overspend to such an extent for products that easily have substitutes... it,...