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...mail marketing Electronic mail (E-mail) refers to the transmission of data, information, text, and files using compuer ntwork. In the past, email was one of the primary services on the Internet, helpin researchers and scientists working on government sponsored projects to be in touch with colleagues working at different locations. While at the present, email is a major communications techniques for both personal and business use. In business communication, it is used for marketing purposes (Shelly, Cashman and Vermaat 91). The use of email for marketing purpose is aknowledged as email marketing. Garrett (2008) defines email marketing as a form of direct marketing that utilizes... 23 October 2009 E-mail...