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...Marketing 2 Marketing Methods 2 The Coca Cola Company 5 References: 7 Stone, Bob. Successful Direct Marketing Methods, Seventh Edition. UK: McGraw-Hill Publishers,2001, Print. 8
Zyman, Sergio.The End of Marketing as We Know It. HarperBusiness, 1999, Print. 9
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Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (The American Marketing Association). Marketing brings the products of different companies into national or global... Table of Contents...