...services. Retail, transports, food services etc are the example of services industries (Pezzullo, 1998, p.194). The marketing activities in services sectors are known as services marketing. Marketing is one of the major activities in business organisations and its importance and necessity have been multiplied with increasing completion and market size. There are certain differences between marketing activities of manufacturing industries and services industries. For example, in services marketing there are 7 Ps instead of 4 Ps which include product, price, promotion, place, people and physical evidences (Jobber and Fahy, 2008, p.177). Therefore... ?Easy Jet Airline Company Table of Contents Introduction...