StudentShare solutions
Triangle menu
Marketing strategies
2 pages (500 words)
Not dowloaded yet
The are various types of marketing strategies discussed in this among the marketing strategies utilized by Equal include; promotion, positioning and pricing marketing strategies during the 1980’s. Promotion strategies entail a combination of several marketing techniques to… Equal also used pricing strategies to market its products. It has been reported that…
Preview
Marketing strategies
12 pages (3000 words)
Not dowloaded yet
Marketing strategies Table of Contents Abstract 3 Introduction 3 Detailed overview of the change/ trend in macro business environment 4 Economy at a glance 4 Political trend 5 Economic trend 6 Social trend 7 Technological trend 8 Impact of the trend on South African organizations 9 Implications of the change on marketing strategies/practices 10 Conclusion 10 References 12 Bibliography 13 Abstract This paper deals with one of the most critical area of current strategic marketing of organizations.…
Preview
Marketing Strategies
11 pages (2750 words)
Not dowloaded yet
Marketing Strategies Section 1: Introduction The speciality bike manufacturing company named Global Bikes Company, located in Melbourne of Australia, should largely consider the various elements of macro-environment for the purpose of attaining its various expected business targets.… The main purpose of this essay is to develop an effective marketing strategy…
Preview
Marketing Strategies
7 pages (1750 words)
Not dowloaded yet
Any company that wishes to place a product at a competitive advantage will rely on marketing strategy. The strategy will guide the business in its acquisition of customers, price determination, and product exposure. Strategy involves placing the product in an advantageous position in respect to the competitors.… It will shape the product features based on cost…
Preview
Marketing Strategies
18 pages (4500 words)
Not dowloaded yet
Marketing Strategies Abstract Phil Company Limited aims to establish itself strongly in the electronic industry, both in the local as well as international market. It wants to increase its present market share in the electronic industry. For this purpose Phil has been employing the best available marketing agencies.… It also highlights how Phil addresses the…
Preview
Marketing strategies
12 pages (3000 words)
Not dowloaded yet
Instructor Date Marketing strategies Illustrate how promotional activity is integrated to achieve marketing objectives In any organization, there are established marketing strategies. The marketing strategies are usually based on the organizational goals and set objectives.… For marketing strategies to be effectively implemented there must be marketing…
Preview
Marketing strategies
3 pages (750 words)
Not dowloaded yet
Marketing is the business function that involves the task of creating, promoting, and delivering goods and services to consumers and businesses (Kotler, 2002, p.5). The changes of the new economy of the 21st century has made the job of marketing professionals more complicated… This paper applies different marketing concepts and strategies to analyze Starbucks…
Preview
Marketing Strategies
4 pages (1000 words)
Not dowloaded yet
It will target a market where users have a limited range of products to suit their needs. The business will advertise its products through the internet,… However, changes in technology will be the key trend that will affect the business. Express Vending LLC will keep track of the changing technology and adjust accordingly. Express Vending LLC will a family…
Preview
Marketing Strategies
4 pages (1000 words)
Not dowloaded yet
Marketing strategies are the steps taken by a certain company/business to beat fellow competitors in terms of customers turn out hence increased returns. It can also be described as the optimal utilization of a business or company resources to be top of fellow competitors and increase the sales.… This strategy implies that business is likely to be faced by…
Preview
Marketing strategies
16 pages (4000 words)
Not dowloaded yet
Marketing strategies Table of Contents Executive summary 4 Introduction 4 SWOT analysis 6 Assess the suitability of the firm’s services for foreign market 9 Success at domestic market 9 Product or service uniqueness 10 Particular need in the specific market 10 Emergency need of product or services 10 Screening Regions to Identify Target Markets 11 Assess Industry Market 13 Select foreign business partner 15 Estimate firm sales potential 17 Conclusion and recommendation 19 References 21 Executive summary Murgitroyd and Company is a European Patent and Trade Mark Attorney service provider headquarters in Glasgow and business offices at various parts of the world.…
Preview
Marketing Strategies
8 pages (2000 words)
Not dowloaded yet
Starbucks, is the world’s eighth largest consumer foodservice brand, and the leading specialist coffee shop, with a market share of over 38% in 2006. While the company does sell its Starbucks brand coffee through retail outlets, the brand operates solely as a coffee specialist… The company’s speciality operation includes royalties and licensed fees from…
Preview
Marketing Strategies
4 pages (1000 words)
Not dowloaded yet
MARKETING STRATEGY Name University Professor Marketing strategy The marketing strategy offers guideline on how the company will concentrate all available resources in achieving optimal performance, through increased sales and competitive advantage sustainability.… The industry remains highly competitive; therefore, marketing strategies adopted must ensure the…
Preview
Marketing Strategies
18 pages (4500 words)
Not dowloaded yet
BERVET Beer Company Marketing Strategies (Name) (Institution) BERVET Beer Company Executive Summary The Bervet Beer Company’s history can essentially be traced back to the year 2000 when a scientist helped to invent the company. Since then the company has managed to successfully grow in leaps to emerge as a successful company whose logo is found to be quite distinct in Africa.…
Preview
Marketing Strategies Marketing Essay
8 pages (2000 words) , Download 1
Running Head: Marketing Strategies Marketing Strategies Marketing Strategies As the human populace has entered into the epoch of twenty first century, the indefinite advancements and progressions has given escalation to utter competition in the world of commerce on top.… Here, the marketing personnel of any organisation comes in the picture as a foreground and…
Preview
Marketing Strategies
10 pages (2500 words)
Not dowloaded yet
It is termed as a multinational process in which planning and execution of the concept is done with adequate pricing, promotion and… When the companies take the decision for expanding and diversifying their businesses across the national boundaries, it is important for them to take into consideration various factors that are important for the successful…
Preview
Marketing Strategies Essay
7 pages (1750 words) , Download 2
Running Head: Marketing Strategies Marketing Strategies Table of Contents Table of Contents 2 INTRODUCTION 3 TYPES OF MARKETING STRATEGIES 3 Strategies based on Market Dominance 3 Market Leader Strategies 3 Market Challenger Strategies 3 Market Follower Strategies 4 Market Niche Strategies 4 Porter’s Generic Strategies 4 ELEMENTS OF A SUCCESSFUL MARKETING STRATEGY 4 MARKETING STRATEGY AND MARKETING PLAN 5 MARKETING STRATEGY - A HALLMARK OF SUCCESS 6 IMPORTANCE OF MARKETING STRATEGY 7 SUCCESSFUL MARKETING STRATEGIES 8 CONCLUSION 9 INTRODUCTION Marketing has become one of the most important functions of any business and it is not possible to separate thi…
Preview
PESTLE and Marketing Strategies
6 pages (1500 words)
Not dowloaded yet
PESTLE and Marketing Strategies Nestle's marketing strategies differ across the globe and the success of its numerous brands at the international scale demonstrates the insight of the business maxim that local is global.… They note that the external environment impacts the following: customers, industry, competitors, government, and regulating bodies.…
Preview
Johnnie Walker Marketing Strategies
5 pages (1250 words) , Download 1
Name: Course: Institution: Date: Johnnie Walker Marketing Strategies Executive summary Marketing refers to a management responsibility concerned with the determination, anticipation and satisfaction of customer requirement. All business organizations require an effectively operational marketing department in order to foster its profitability objective.…
Preview
Marketing Strategies Implementation
14 pages (3500 words)
Not dowloaded yet
Implementation of Marketing Strategies Table of Contents Table of Contents 2 1.0 Introduction 3 2.0 Identification and prioritization of the current issues and challenges 3 2.1 Industry as a whole 3 2.2 The current market position 4 2.3 The nature of competition 5 2.4 Suppliers 5 2.5 Current and future opportunities and threats 6 2.6 Capacity to meet market demand 6 2.7 The effectiveness of existing marketing and marketing mix strategies 6 2.8 Current strengths 6 3.0 Recommended marketing strategies 7 4.0 Implementation of strategies through use of appropriate application of Marketing Models, Tools and Market Deliverables.…
Preview
Various marketing strategies
8 pages (2000 words)
Not dowloaded yet
A gist of above discussion could be that a low-cost strategy can work well over a differentiation strategy when buyers are more or less satisfied with a standard product and do not see extra product attributes as worth paying additional premium.… This process starts with a Futuristic Environmental Scan and defines the ideal vision in terms of mission, values…
Preview
Typical Marketing strategies
3 pages (750 words)
Not dowloaded yet
The strategy focuses on providing the product at the lowest cost. Every act the firm undertakes is designed to cut the cost of delivering the product to the consumer ensuring the companies maintains the… In such a strategy, companies ensure that there, no excess cost being incurred. In the case of products, companies source raw materials from suppliers at the…
Preview
Buyer's Attitude & Marketing Strategies
5 pages (1250 words)
Not dowloaded yet
Buyers’ Attitude & Marketing Strategies Customer Inserts His/Her Name Customer Inserts Grade Course Customer Inserts 21st April, 2012 Introduction Relationships between product and nationality, in buyers’ evaluations, were first studied with respect to the “made in” label.… Country of origin (CoO) cues influence the buyer’s purchasing behaviour. This is…
Preview
Marketing Strategies Proposal
3 pages (750 words)
Not dowloaded yet
Marketing is a function of all organizations which aims at creating good relations with customers to the advantage of an organization (Kerin, et al, 2006). It makes an organization’s product known to the general public. Thus every company needs to carry out a market research… They strive to create and maintain good relations with their customers all the time…
Preview
3 marketing strategies
2 pages (500 words)
Not dowloaded yet
The task becomes even tougher when the target market segment is already dominated by major brands. They can follow a number of business… The market follower strategy makes the new entrant follow the existing technologies or products to maintain its own market share playing the role of counterfeit, cloner, imitator or adaptor. The third major launch strategy is…
Preview
Implement excellent marketing strategies
10 pages (2500 words)
Not dowloaded yet
Brand image has turned out to be the crucial factor to distinguish the major players in the global economy. In this technology driven world, companies striving to be the leaders of the market are always under constant pressure to implement excellent marketing strategies.… The most crucial issues related to the decision making methodologies involves the concept…
Preview
1 - 25 results of 500 items