...Marketing Plan Marketing Plan Sony Corporation is involved in the manufacture of various electronic devices, equipment, software, game consoles, just to name but a few. It implies that it has a diverse range of products for its large customer base. According to Forbes listing, it is number 233 in the Global 2000, 91 in sales, 181 in assets, 591 in profits, 80 in the value of brands, and number 546 in market value (Forbes, 2015). Its current market capitalisation stands at US dollars 20.15 billion.
One of the product that Sony has developed is the Sony wristband known as the SmartBand...