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...McDonald's Company Background McDonald's Corp, established in 1955 as McDonald's System Inc, is the largest fast food operator in the world, with over 30,000 restaurants in 120 countries. The company offered shares to the public in 1965. Of the company's over 30,000 outlets worldwide, approximately 45% are located in the US. The company's signature product, the Big Mac, was launched in 1968, and began the strategic move towards menu standardization that has marked the history of success at McDonald's. Although the company began as strictly a hamburger chain, McDonald's took its first step towards menu...