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...gaming market for a various years, they probably feel that they pretty understand the market; they have a good understanding of who the customers are, what they want, and their buying patterns. If you come up with this hard-won information in the online gaming sector, however, it will be somehow helpful but utterly horribly wrong. Of course, online players purchase video and computer games, but the market of online gaming should be treated separately from video and computer market (Amazon, 2009). The main thing here is that these two sectors have different objectives. Home players want appropriate... individual experience while online gamers want opportunities of good time to...