The Brand Identity Worksheet
5 pages (1250 words)
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...Pioneers of perpetual self winding springs, pioneers of the oyster shell waterproof technology, the first company to be Kew ‘A’ certified. (Rolex.com, 2012,p3)They are masters of perfection in watch works.
Perfection, durability, accuracy, precision, world class customer support, prestige and recognition. (Rolex.com, 2012,p3)
Class, Social status, Jazzy style statement, Affluent life style, brand-conscious
The brand uses authoritative language in that they are the masters of perfection and the first in the business to make wrist watches that achieved impeccable perfection
The text is in white against a green background with a crown... The brand identity worksheet Design elements...