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...Psychology AS: The Complete Companion. Nelson Thornes. Davies, Mark N. O., Banyard, Philip, Norman, Christine, & Winder, Belinda. 2010. Essential Psychology... ?Running Head: Multi-Store Model Multi-Store Model [Institute’s Multi-Store Model Multi-Store Model and Flash Blub Memories It was in 1968 when Richard Atkinson, Former President of University of California and Richard Shiffrin, member of the American Philosophical Society and Professor at Indiana University, proposed their model, which is known as Atkinson-Schiffrin Model, Multi Memory Model, or Multi Store Model (Feldman, pp. 16, 2001). The model is helpful in understanding dynamics of memory. The theory divides memory into three parts,...