CROWN CORK & SEAL IN 1989
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...SEAL IN 1989 Case Study: Crown Cork & Seal in 1989 Case summary This case istypical of the changing face of an industry and the challenges such changes bring about for businesses. Crown Cork & Seal (Crown), an erstwhile manufacturer of steel metal caps and corks, had been a witness to and part of the dramatic changes in the form of product specifications including design and materials, product application, competition from suppliers/customers/rivals/new entrants and consolidation. When Avery assumed control of Crown in 1989 after over three decades of stewardship by Connelly, he was confronted with reviewing/changing the company strategy in view... to make bottles in-house. Hence, venturing...