South West Airlines
...South West Airlines
Background to the organization and its environment
South West Airlines is a US-based airline, which prides in being ranked as the world’s largest airline that charges relatively lower costs for its air travel, under the handbook of low cost airlines (Gross, S., & Schroder, 2007). In addition, South West Airlines operates a huge number of flights in a day, recording over 3,400 flights every day (Solomon, 2012). The airline was started in 1967, and serves as the largest domestic airline carrier, serving 41 states of the USA, and making flights to 84 destinations every single day within the USA. Initially established as the Air Southwest Co., the company... Culture and Organizations:...