Forever 21 & Bebe stores
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...Stores Bebe stores offers clothing for upscale, educated women (between the ages of 18 - 34) who want to look sexy. "If the consumer economy had a sex, it would be female . . . Women are the driving force of global economy . . . Men are usually the people . . . creating retail environments to attract women." (Brennan, 17). Their provocative ads and eye-catching windows display sexy dresses and skirts, cool jeans, accessories, and various products (perfume, etc.) under the Bebe label. Bebe also has PH8 (formerly BEBE SPORTS) and 2b Bebe banners though 300 stores in the US, Puerto Rico, and Canada. (Hoovers.com)
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