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...STRATEGIC PLANNING Introduction Organizations are artificial beings. They are created for the attainment of particular and specific purposes, whether for profit or not. They do not exist for the sake of existing. It exists to achieve a goal.
Since corporations are, in the strictest sense, incorporeal and intangible, they rely, for the attainment of their objectives, on the people who run them. The highest levels of leadership in the organization are comprised of the people who are mandated to determine what the corporation is to do and how it is to do it. They are answerable to the organization’s stakeholders, whether they are owners, employees, clientele, or the...