Competitive Strategies
...Strategies Competitive Strategies Introduction Over the years, people have engaged in contests, strove hard and employed different tactics in order to achieve the same purpose. This has been described as competition and it is not a new concept in the business world. In operations of markets, competition is fundamental as it promotes growth, productivity, and innovation, all factors that are needed by companies to make sales and increase profits (Kjellberg, 2010). This process of rivalry provides the drive behind markets for many business firms and companies. This paper concentrates on competition between two rival companies, Coca Cola Company and PepsiCo, and the strategies they employ... ? Competitive...