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...Toyota Strategic planners typically establish long term objectives mainly on areassuch as profitability, productivity, competitive position, employee development, employee relations, technological leadership, and public responsibility. As Kim reports, presently, Toyota has developed a new long term strategy under which it aims to double profits by launching more hybrid models into emerging markets. Kim, Chang-ran. “Toyota aims to double profit under new strategy”. livemint.com. web 14 July 2011 In my opinion, the firm must give more emphasis on product quality rather than profitability... since Toyota’s profit margins are currently weaker than other Japanese automobile...