New product development
10 pages (2500 words)
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...New product development Establish how your chosen company currently produces new products. Ensure you check all the stages of the new product process, some may be very informal.
Cadbury, an UK based confectionary company, is one of the world’s largest confectionaries. Some of the products of Cadbury include milk chocolates, Dairy Milk, Bourneville, Picnic, Curly Wurly, Crunchie, Brunch bar, etc. Dairy Milk was one of the prized brand name and Cadbury’s foremost chocolate bar by profits. The newly designed product is ‘challenge bar’. The...