...target non-Hispanic blacks, especially above the age 40, focusing mainly in 12 states with highest obesity rates in the US.
Heavey, S. (2012). U.S. elderly, middle-aged see higher obesity rates: poll. yahoo.com.
Retrieved November 22, 2012 from http://news.yahoo.com/elderly-middle-aged-see-higher-obesity-rates-poll-152503678.html
Kotler, P (2011). Marketing Management. Prentice-Hall, New Jersey. Print.
Overweight and Obesity (2012). Centers for Disease Control and Prevention. Retrieved
November 22, 2012 from http://www.cdc.gov/obesity/data/adult.html... Target Market Kotler argues that one of the key concepts in marketing management is to choose target market correctly and communicate them ...