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...new products (Background, n.d.). The marketing concept relies upon marketing research to define market segments, their size, and their needs. To satisfy those needs, the marketing team makes decisions about the controllable parameters of the marketing mix (The marketing concept, 2005).
Marketing research (also called consumer research) is a form of business research. It is a form of applied sociology which concentrates on understanding the behaviours, whims and preferences, of consumers in a market-based economy. The field of marketing research as a statistical... Introduction to Marketing Marketing is the process of planning and executing the pricing, promotion,...