StudentShare solutions
Triangle menu

Online Newspaper Industry in Hong Kong - Research Paper Example

Not dowloaded yet

Extract of sample
Online Newspaper Industry in Hong Kong

With the advancement of internet, electronic businesses have boomed in the recent years. Online newspaper has been beneficial not only by proving news and information for the internet users, rather providing the same for the overseas readers (SooperArticles, n.d.). Electronic press has the ability to attract the readership from both the domestic and the overseas readers leading to no geographical limitation for the online newspapers. With the increased internet usage, the newspaper has also become online to attract the customers by getting involved with some popular technical ground such as internet. This reports aims to offer an insight into the online newspaper industry of Hong Kong. Research Question and Objectives The research aims is an effort to look into the online newspaper industry in Hong Kong. The following are certain research questions which are required to be investigated in this paper. 1. What is the present status of newspaper industry in Hong Kong? 2. Has online newspaper emerged as an opportunity for the newspaper industry? 3. What would be an effective and successful marketing strategy for the online newspapers? To investigate the above questions, one would require setting his or her research objectives which are related and linked with the above research questions. While framing up the objectives care has been taken to frame up the objectives to be either measurable or observable and at the same time, these must be limited to the scope of the research arena. The research objectives are realistic and viable to offer effective recommendations for successful marketing strategy framework for the online newspaper industry in Hong Kong. The objective...
To investigate the questions, one would require setting his or her research objectives which are related and linked with the above research questions. While framing up the objectives care has been taken to frame up the objectives to be either measurable or observable and at the same time, these must be limited to the scope of the research arena. The research objectives are realistic and viable to offer effective recommendations for successful marketing strategy framework for the online newspaper industry in Hong Kong. The objective of this research paper is to offer an effective marketing strategy for the Hong Kong online newspaper industry with an appropriate analysis of the industry, the customers and the prevailing marketing strategies.
This report makes a conclusion that this project will analyse the online newspaper industry in Hong Kong and on the basis of this analysis, some recommendations for the marketing strategy will be formulated. Before conducting the research, a literature review has been done to gather some basic information regarding media industry in Hong Kong, different types of online marketing models suggested by the researchers and its advantages as well as limitations. In the later part of the literature review, some of the strategic models will also be discussed as these will be used in later part of the project while analysing the data. The newspapers can arrange some portion of the papers dedicated to these kinds of news. This would enable the companies to increase their customer base. In the recent years, the youth may be interested in some fashion related news or news from the campuses. ...Show more

Summary

The introduction of online newspaper, which is an outcome of technological advancement, has emerged as a significant event in the newspaper industry. The research aims is an effort to look into the online newspaper industry in Hong Kong. …
Author : ymaggio
Online Newspaper Industry in Hong Kong essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Online Newspaper Industry in Hong Kong"
with a personal 20% discount.
Grab the best paper

Related Essays

Trade patterns in China and Hong Kong
Not every country is self-sufficient in producing everything that its population needs. Every good has its opportunity cost, which is the cost of that good in terms of any other good or service that would other have been produced. Each country thus produces the goods which have lower opportunity cost as compared to other goods and hence trade with other countries for goods that bears high cost of production for the country.
4 pages (1000 words) Research Paper
History of Hong Kong
Beginning as a fishing village, trading ground and salt production site, it later evolved to a military port of tactical importance and ultimately an international financial centre which has one of the best worlds Gross Domestic Product per capita, supporting around 33% of the total foreign capital flows to China (Carroll, 2007).
8 pages (2000 words) Research Paper
Wellness through Leisure for Hong Kong
Wellness through Leisure for Hong Kong. Leisure pertains to the part of human experience with its individual advantages such as freedom of choice, creativeness, gratification, pleasure and increased indulgence and happiness (Sivan and Ruskin 1). It involves inclusive forms of expression or interest whose components are as frequently tangible in nature as they are rational, social, imaginative or spiritual (1).
3 pages (750 words) Research Paper
The City of Hong Kong
The city is one of the most highly populated areas in the globe. Approximately seven million people used to stay in Hong Kong of which 95% of total population is ethnic Chinese and rest 5% belongs to other ethnic group. Geography Hong Kong is located on the east of Macau.
10 pages (2500 words) Research Paper
The Development of Investment Banking in Hong Kong
They also offer guidance to issuers of security and placement of stock. In addition, they foresee sales of securities in some cases. Investment banks also take part in the mergers, acquisitions, reorganization and broker trades for firms and private investors.
4 pages (1000 words) Research Paper
Tax reforms in Hong Kong
In other words, the problem is one of perennial overspending or of living beyond one’s means. Usually the problem arises because it is politically difficult to lower the demand for expenditure growth and to raise revenue to match government’s tendency to spend more and more.
27 pages (6750 words) Research Paper
Economy of Hong Kong
The paper "Economy of Hong Kong" aims to analyse the economy of Hong Kong because the country has been very successful in terms of its economy and modernization. In fact, it is one of the leading countries in Asia. In many aspects, Hong Kong succeeded in developing its economy – tourism, financial market, and trade.
11 pages (2750 words) Research Paper
Analysis of online newspaper industry in Hong Kong and some recommendations for their marketing strategy
Majority of them are daily newspapers in various languages including Chinese, English and some other languages. Some of these newspapers are meant for some specific topics. For an
24 pages (6000 words) Research Paper
Wellness through Leisure for Hong Kong
Leisure, just like any other aspect of society, is a rudimentary right. It is the same the rights that are based on gender, colour, descent, religion, and economic status among
3 pages (750 words) Research Paper
The Role of Hong Kong in International Trade
 The import and export sector in among the most internationalized industries in the globe and the associated activities such as sourcing and merchandizing assist in the exchange of goods through the international borders while supporting international trade and enabling the effective utilization of worldwide resources. 
4 pages (1000 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation