TABLE OF CONTENTS Abstract 2 The following is situation and marketing objectives report aimed at establishing the marketing analysis for IPHONE products. It will provide an insight on the company’s external and internal environment. Additionally, it will seek to establish the SWOT analysis report for the company. The company recent developments are aimed at establishing the best marketing objectives, and it is crucial to find out which are in practice for the needed sustainability. 2 TABLE OF CONTENTS 3 1.0Introduction 4 2.0 Analysis of Current Marketing Situation 5 3.0 Situation analysis 6 3.1 The internal environment 6 3.2 The external environment 7 3.3 SWOT analysis 7 Marketing objectives 8 Conclusion 9 1.0 Introduction Marketing analysis is crucial in company valuation processes and provides a ground for new strategies implementation. The IPHONE product is a company whose dealings are propagated mainly on electronic devices. The company has a mission to become a global entity in terms of supplying advanced technological devices to other countries as well as quality management strategic implementation. The accomplishment of such a mission is guided by a set of reinstated objectives, which the company has always aspired to achieve. The main objective is to design modern technological tools, including personal computers and other social media devices. They also aspire to accomplish a manufacturing objective for the undersigned media tools. Marketing is also part of their desires, to develop the most modern marketing strategies that would boost their CRM (Customer Relationship Management). Conduction of marketing analysis enables an organization to identify their weak and strong areas. This acts as a guideline for future organizational trends in order to enhance sustainability. It is the desire of every top management in an organization to become the best in order to fit in the modern dynamic world. Situation analysis helps analyze the internal external status of an organization. It is also through this that strengths, weaknesses, opportunities, and threats are identified. Marketing objectives define the desired scope of organizational operation as well as organizational mission statements (Lamb et al., 263). The discussion in this paper offers a comprehensive report on marketing analysis for IPHONE product. Situational analysis will give an overview of internal and external environment in addition to SWOT analysis. Marketing objectives are also considered a vital area of discussion, since marketing plays a pivotal role in reaching target consumers. 2.0 Analysis of Current Marketing Situation The current marketing situation is characterized by dealership in a number of computer accessories as well as phone products. The recent times have seen IPHONE venture into innovating new products in the market, with the objective of enhancing its sustainability. The recent years have proved challenging to the company, owing to the rising level of competition from companies producing similar products. The recently innovated products include; Software programs that facilitate people purchasing and storing music in their internet provider devices. Additionally, they are major manufacturers of iMacs in addition to Mac Books and iPods. Generally, the company has been able to adopt new social communication devices that are aimed at providing their target customers with the needed information.
Running head: MARKETING ANALYSIS SITUATION ANALYSIS AND MARKETING OBJECTIVES FOR IPHONE PRODUCTS Insert Name Insert Grade Course Insert March 3 2011 Abstract The following is situation and marketing objectives report aimed at establishing the marketing analysis for IPHONE products…
Thus, in order to grab hold of the best possible opportunities present and to exploit them to the best possible level, a situation analysis or research into the five main C’s must be done. Therefore, this plan has been written as per how to bring Aviano Coffee from Denver, Colorado, to the UAE with respect to the Company, Collaborators, Customers, Competitors as well as the Climate.
For that, it presents an analysis of its internal and external environments along with a detailed SWOT analysis for the company. This includes an insight into the target market of the company along with the promotion and pricing strategies followed by the company so far in order to create value for its customers.
However, subject to the increased market competition and scarcity in resources, company managers seek to devise and implement a distinct marketing mix to guarantee a competitive advantage in the competitive market. A company’s marketing mix refers to all actions that a company adopts while selling a product or service.
Correspondingly, the communication plan developed through the study will be assessed in this essay in a comprehensive manner. Communication Plan Communication plan is the scientific process as well as the art for reaching targeted customers by using different communication channels of public relationship, experience and advertising (Somers & Nelson, 2001).
This marketing campaign is aimed at drawing the attention of the consumers everywhere buses subway terminals, sidewalks and billboards to find PMP in the outdoor portion of the campaign. These advertisements will be made available in major markets. It is proposed that large billboard may be located on one of the busiest corners in major cities so that people may only have to look up to be attracted.
nsight into the target market of the company along with the promotion and pricing strategies followed by the company so far in order to create value for its customers. The report ends with a concise statement of marketing objectives for Subway that it needs to follow in order to
However, the case for each country is different. The developing nations have lesser proportion of ageing residents than the developed ones, which rises demand for aged care in the latter. This is primarily because of weak state of
The situation has consequently created a new means of communication between the seller and the external customers. On the other hand, other ways of communication are available for enhancing the marketing mix in the organization through its
The shop is not discriminative on gender since the skis available are suitable for both men and women. Unlike other similar shops, bergs offer repairs for the skis that place them in a better position than their
Coca-Cola is a multinational company that deals with the distribution of soft drinks. The mission of the company is not only to sell the soft drink as a commodity but also to sell emotions that accompany the enjoyment of the drink. In particular, the mission is to create a refreshing moment, inspire happiness and optimism as well as induce value.
3 pages (750 words)Assignment
Hire a pro to write a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Apply my DISCOUNT
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you an essay for FREE
Contact us via Live Chat, call us at +16312120006or send an email to email@example.com