TABLE OF CONTENTS Abstract 2 The following is situation and marketing objectives report aimed at establishing the marketing analysis for IPHONE products. It will provide an insight on the company’s external and internal environment. Additionally, it will seek to establish the SWOT analysis report for the company. The company recent developments are aimed at establishing the best marketing objectives, and it is crucial to find out which are in practice for the needed sustainability. 2 TABLE OF CONTENTS 3 1.0Introduction 4 2.0 Analysis of Current Marketing Situation 5 3.0 Situation analysis 6 3.1 The internal environment 6 3.2 The external environment 7 3.3 SWOT analysis 7 Marketing objectives 8 Conclusion 9 1.0 Introduction Marketing analysis is crucial in company valuation processes and provides a ground for new strategies implementation. The IPHONE product is a company whose dealings are propagated mainly on electronic devices. The company has a mission to become a global entity in terms of supplying advanced technological devices to other countries as well as quality management strategic implementation. The accomplishment of such a mission is guided by a set of reinstated objectives, which the company has always aspired to achieve. The main objective is to design modern technological tools, including personal computers and other social media devices. They also aspire to accomplish a manufacturing objective for the undersigned media tools. Marketing is also part of their desires, to develop the most modern marketing strategies that would boost their CRM (Customer Relationship Management). Conduction of marketing analysis enables an organization to identify their weak and strong areas. This acts as a guideline for future organizational trends in order to enhance sustainability. It is the desire of every top management in an organization to become the best in order to fit in the modern dynamic world. Situation analysis helps analyze the internal external status of an organization. It is also through this that strengths, weaknesses, opportunities, and threats are identified. Marketing objectives define the desired scope of organizational operation as well as organizational mission statements (Lamb et al., 263). The discussion in this paper offers a comprehensive report on marketing analysis for IPHONE product. Situational analysis will give an overview of internal and external environment in addition to SWOT analysis. Marketing objectives are also considered a vital area of discussion, since marketing plays a pivotal role in reaching target consumers. 2.0 Analysis of Current Marketing Situation The current marketing situation is characterized by dealership in a number of computer accessories as well as phone products. The recent times have seen IPHONE venture into innovating new products in the market, with the objective of enhancing its sustainability. The recent years have proved challenging to the company, owing to the rising level of competition from companies producing similar products. The recently innovated products include; Software programs that facilitate people purchasing and storing music in their internet provider devices. Additionally, they are major manufacturers of iMacs in addition to Mac Books and iPods. Generally, the company has been able to adopt new social communication devices that are aimed at providing their target customers with the needed information.
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Running head: MARKETING ANALYSIS SITUATION ANALYSIS AND MARKETING OBJECTIVES FOR IPHONE PRODUCTS Insert Name Insert Grade Course Insert March 3 2011 Abstract The following is situation and marketing objectives report aimed at establishing the marketing analysis for IPHONE products…
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