Wellness Center. Sunnyside Wellness Center Inc - Essay Example

?Executive Summary Sunnyside Wellness and Spa Center Inc. is a newly formed organization that will be the new standard for health and wellness centers. Sunnyside Wellness Center Inc. offers on site steam rooms sauna and organic cooking classes. These are a good combination of services because as a person becomes interested in one aspect of a healthier lifestyle, it naturally leads to interest in other phases; the components we offer are part of a larger healthy lifestyle continuum. These services will give the firm a competitive edge over what the others in this industry have to offer. The demand for organic cooking classes is on the rise. “Recent surveys indicate that the demand is so strong that supply is not able to keep up with it” (Stith, 2011). The company will be a full service 24 hour facility with state of the art equipment, personal training, spa, sauna cooking classes, and class connection via internet. The customers will have the ability to not only take our organic cooking classes live, but also via the internet. Mission Statement The mission of the company is to focus on individual health and well being while increasing the knowledge of organic nutrition to achieve rejuvenation of the mind body and spirit. The firm’s objective is to be recognized as an alternative health and fitness solution resource for families, businesses, and individuals. The idea is to eventually spread into a franchise opportunity where others will have a chance to benefit from the pro-type business. Upon review of the competition no one is currently offering the service of organic cooking classes live or via internet. Introduction Sunnyside will offer new and innovating services which will educate and empower our consumers. In addition our consumers will experience the ultimate rejuvenation services through a combination of medical massage therapy in our state of the art sauna and spa rooms. This new way of servicing consumers in the fitness industry was born out of the ideal to addresses a need and want, and impact health issues in a positive way. New services are created to address the needs of society. The purpose of this business project is to establish a facility that concentrates on fitness and nutrition concerns for everyday people. In addition providing essentials for a healthy body, both on the inside and the outside, using natural methods that are chemical-free and allow the consumer to take responsibility for their health. This is a viable business opportunity because it utilizes the key foundational factors of health and fitness. In 2010 the health and fitness industry in the United States generated $24.23 billion (Ibisworld, 2011). Sunnyside Wellness & Spa Centers (SWSC) competitive edge will be the new and dynamic organic cooking classes within its facilities in addition to the sauna & spa. This venture will be successful because it addresses the nutritional and physical concerns that many consumers have. “Public and private organizations have mounted ongoing efforts to change Americans behavior toward nutrition and exercise” (Fatworld). The other similar businesses in the greater Chicagoland area currently do not offer nutritional instruction along with fitness programs, sauna/spa, and workout equipment. A full service health and wellness center with an equal emphasis on healthy cooking & eating will be a positive impact on society. The firm expects to see a significant impact the first year; the sales projections for the first year are over 3 million dollars. This information is contained in the sales forecast. The target market of the enterprise are males, females, either single and/or with families in the greater Chicagoland area. The first task is to convince consumers of the benefits of enrolling in an organic cooking class along with the fitness programs. This will be accomplished by aggressively pursuing interaction and relationships with individuals who would profit from using this new service. Once a strong image is established, Sunnyside Wellness Center Inc. will use similar strategies to market its services to incorporate other areas of expansion. The advertisement will consist of the following: Internet Market/Website Newspaper Ad’s Commercials Establish a website for prospective business Door to door flyers Word of mouth Direct mail campaign designed to suburbanites  The company estimates the total marketing cost of the plan to average $275,000 per year, which will be spent on the various types of multimedia as mentioned above. The monies allocated represent a total of five percent of the expected revenue generation from the first year of sales. Upon review of marketing allocations a significant portion of the money will be allotted for marketing promotions and market research. The information obtained will be utilized to create to niche market for the new services/facilities the firm created. The village of Naperville will be our home base because of the higher amount of discretionary income area median age, and expected population growth. Between 2001 and 2006 the village of Naperville had a population growth of 2% (Naperville). The average population growth rate in the United States is below 1%. Some of their closest surrounding communities include Schaumburg, Glenview, and Elmhurst. The Wellness/Spa center will be a 6,700 plus square foot facility that will be leased for the operation of the business. The start-up cost will be $500,000 to run the business. The company will obtain the additional $200,000 from family and friends to help fund the restaurant. In addition the company will secure a loan from the bank in the amount of $25,000 in reserves for extra equipment cost. The total revenue for the first year is projected to be at $500,000 with a net income of $470,950. The sales projections of the firm are conservative considering the fact that the size of the marketplace is $24.23 million. The factor that differentiates our company is the fact that the firm will offer organic cooking classes and sauna / spa services. References Fatworld.org. Nutrition. Retrieved March 28, 2011 from http://www.fatworld.org/weightytopics.php Ibisworld.com (2011). Gym, Health, and Fitness Club. Retrieved March 28, 2011 from http://www.ibisworld.com/industry/default.aspx?indid=1655 Naperville.il.us. Naperville Population Growth 1960-2006. Retrieved March 28, 2011 from http://www.naperville.il.us/emplibrary/Population%20Trends.pdf Stith, K. (2011). Organic Cooking Schools. Retrieved March 28, 2011 from http://ezinearticles.com/?Organic-Cooking-Schools&id=429427 Read More