Adoption of Technology-Based Self-Service Within an Organizational Strategic Orientation Context - Dissertation Example

The initial data received from the survey questionnaire represented the structure based on the role of the organization. In which, the two main categories of defining the area of expertise and level of involvement in the organization is between the Senior Manager /Decision Maker and Service Delivery Manager. Therefore, the Senior Manager/Decision Maker has the most prominent role within the organization, a total of 12 people fit this classification (Hinssen, 2011). The Senior Delivery Manager entails a total of 8 people that fit this classification for the survey.

In all, a total of 20 participants provided their knowledge, experience, and perspective in gaining more of an insight into the research question. The strategy for the data is in the focused area of identifying the characterized elements that either improve or restrain the organization from meeting their designed M-S type approach. The findings revealed in each questionnaire an understanding that the marketplace share is only increased with a purposeful mission of implemented strategy. The overall counterpart is the bridging of resources for formulating a well-through planning initiative that presents innovative measures for the marketplace (Haritz-Menne, 2004).

The Defined Miles and Snow Strategic Typology represent the key area of focus to highlighting the main areas of a questionnaire for the participants. Therefore, the 7 main questions within the area of Defined Miles and Snow Strategic Typology create a lasting impression of defining either SCA as the preferred method. In comparison to our competitors, the increases or losses in demand which we have experienced are due most probably to practices indicated. 10 out of the 20 participants presented a more direct approach by a Prospector indicating a measure that entails: our practice of aggressively entering into new markets with new types of product/service offerings.