Organizational Development - Research Paper Example

It can be revealed that Fourwinds Marina which is one of the most extensive as well as complete marinas of its type in the United States occupies four acres of land. Jack Keltner had been the general manager of the Fourwinds Marina while the President of the Taggart Corporation, Sandy Taggart has been the owner of the Fourwinds Marina and the Inn of the Fourwinds. The main problem as pointed out by the Taggart has been the lack of knowledge of marina business along with lack of experienced general managers.

Therefore from the case study it can be analyzed that there is requirement of major organizational development initiatives. Keltner seems to have analyzed the problems that the organization was facing and took steps in order to correct them in order to improve the organizational effectiveness. He analyzed that major changes were required over one year period. This report consists of the SWOT analysis of the organization and implication of the analysis. It also tries to describe the marinas strategy and the organization and tries to list the Keltner’s list of actions. . Moreover the Inn is successful enough in providing the customers with all the facilities required by them.

Lack of experienced managers as well as knowledge on managing the marine is one of the weaknesses. In addition to this Bouys have not been a profitable segment for the organization which demonstrates lack of managerial expertise. Weak financial position has also been one of the problems of the company. The major threats for the organization is that The Indiana Department of Natural Resources exercises total control over the rates that can be charged on slip rental as well as room rates at the inn.

Jack Keltners management strategy can be considered as an opportunity to improve the organizational efficacy. Implication of the SWOT Analysis After conducting the SWOT analysis, it can be revealed that there are major problems that Fourwinds Marine faced that hampers the effective operation of the organization. The strengths of Fourwinds Marine indicate that the company can aim at becoming the market leader in the particular segment. The weaknesses indicate that there is need for immediate actions in order to overcome them.

The threats indicate that the company doesn’t have control over the rates and the prices. From the opportunity analyzed it can be revealed that company’s overall operation can be enhanced. Marinas Strategy The strategy adopted by the marina can be considered as deliberate strategy. The slips need to be reserved by November 15 of each year or the slip is subject to sale on first-come basis. The slips are rented for a year and the amount varies depending upon the size of slip. The company adopts various boat rental strategies in order to meet the demands during the peak season.

In order to protect the boats that are left in the water during