'New' or 'Compositionally Altered' grocery store products - Essay Example

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'New' or 'Compositionally Altered' grocery store products

The researcher of this essay aims to pay special attention on some kinds of compositionally altered foods. Consider as an example, low calorie yoghurt. The manufacturer of this product uses a special process to produce this food item. Low calorie yoghurt is essentially low in sugar (achieved by substituting a low calorie sweetener like aspartame or saccharin instead of sugar), and it is almost lactose free. By reducing lactose to less than 1% through ultra-filtration and enzymatic hydrolysis, the manufacturer is able to reduce 60 to 70 calories from the product. The target consumer includes dieters and because of almost nil lactose in the finished product, lactose intolerant people as well. When stored under recommended temperatures and under conventional refrigeration, the product has a shelf life of about 30 days which is about the same as regular yoghurt. Low calorie yoghurts can be manufactured in the traditional style, the Swiss style or even with fruit mixed in. Artificial cream is another compositionally altered food. It is merely imitation cream and is made entirely from non-dairy fats like vegetable oil and not butter fat although it contains emulsifiers like glycerides and phosphatides, and thickening agents like gum and starch. It contains no butyric acid but sweeteners or sugar could be added to sweeten the whip. This kind of cream has generally been accepted well by the average consumer because it is cheaper than real cream, has no dairy fat and most importantly has a longer shelf life as compared to real cream. ...Show more


This research aims to evaluate and present new or compositionally altered grocery store products. Compositionally altered foods typically appeal to certain segments of the population and manufacturers target their marketing efforts towards these people…
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