Golden Lotus, Golden Brand - Essay Example

Cake experts: 122 years and counting

Lotus Seed Paste, a stylish gold golden-colored colored, sleek textured with a nectar-based taste was the magic product that made LXL a brand name we all know about today was a company started in 1989; this was an era when competitive baking was unheard of and conventional banking, had almost nothing new to offer to its customers. The creative baking approach coupled with the instant success of Lotus Seed Paste made LXL a world-renowned brand and a golden page in the history book of Guangzhou. 

2006 brought new heights of success for LXL when it turned into a Privately Owned Enterprise, from the old state-owned enterprise. This reformation helped to inject the profitable seeds of investment, creative ideas, and advanced management methods into the main bloodstream of the organization. The expansion after this transformation has been at an electric pace, alongside helping the sustainment of the century-old tradition. Not only did it continue an ever-lasting tradition, but it also expanded the brand out of China and into the world market.

Numerous Formidable Fist Products

LXL is a skilled operator when it comes to creating maser pieces like the moon cake, from the lotus seed paste. In the long journey of about 120 years, LXL has evolved the quality of the moon cake, incorporating premium materials and traditional techniques. The moon cake is one of the brand names of Guangzhou, used as a souvenir and also exported to various countries of the world like Japan, America, England, Canada, Australia, Germany, Netherlands, South Africa, and part of East and South Asia. A fact that highlights the success of the product was the recommendation in the Asian Games 2011, to the list of recommended souvenirs. This small moon cake was an instant hit amongst athletes and people all around the globe.

There are over a thousand traditional cakes and Dim Sum; such as Shrimp dumplings, Beefballsl, etc, other than moon cake, which the LXL produces and is famous for. The said products are made with traditional techniques to sustain the original taste and finesse texture of the product. Modern freezing technology has ensured freshness and constant supply to restaurants and hotels all around the world.

Servicing the 5-Star Way

The advancement of LXL is not confined to only cakes and Dim Sum. LXL group has ventured into the 5-star restaurant business as well, the restaurants ranking in the top 100 in China at this present time. The main restaurant, placed at ShangXiaJiu road, has a century-old history associated with it. The history still reflects in the ancient style furniture and decoration style. Another branch restaurant is located at Liwan Lake Park, where the best feature of this place is the option of enjoying high-quality Cantonese cuisine in a genuine and quiet Cantonese garden looking over LiWan Lake. LXL has not compromised over fresh ingredients and top chefs in the city to ensure the best quality food of the Cantonese nature.

The high-quality food is not the only reason for their success but also the amazing premium services they offer which hahaves increased their fame many-a-folds in the industry as well as among the customers. The main target of LXL is the providence of a warm and comfortable environment for the customers to enjoy while they enjoy a fabulous dine-out experience, wither with their families or their business partners. The orders can also be customized according to one's own choice and liking. Customer satisfaction is the utmost priority on the wish list of LXL.

Novelty: Our Driving Force

Since the transformation of 2006, LXL has moved up to new heights of success. In the present market, LXL group offers catering, cakes, trading, and food processing. Presently, 5 restaurants, over 30 cake houses, and 2 food processing factories are being run by them. A cold warehouse of over 30 tons of storage capacity and imported machinery from Japan for advanced food processing has been set up to ensure the optimum quality of the products.

Creativity never stops at LXL. Since the start of this year, LXL is determined to upgrade its product image by adding new varieties like creative ideas, fissionable packing, and better distribution channels, to its production line. All these steps have been taken to take the souvenir market by storm and strengthen its position in the global market.

As the popularity of LXL increased, so did their pace of development. Steps were taken in this regard including the opening of new branches of cake stores in the CBD of Guangzhou, including Tianhe and HaiZhu districts. A future plan of a cake house of over 500 square meters is in the pipeline for Guangzhou.

Golden Lotus, Golden Brand

LXL will continue to produce high-quality products and sustain high-quality services according to its own history and long-lasting traditions. The aim is to be the best souvenir in Guangzhou, as already millions of tourists flock the restaurants and cake shops every year to buy those souvenir cakes. This is also a special treat for their families back home. Just like the tourists send post cards back home to mark their travel adventures, similarly people moving across Guangzhou send these cases as supreme souvenirs for their families to savor and cherish. The necessary steps will be taken and innovations will keep on flowing with only one goal in mind, to introduce the extraordinary Cantonese culture to the whole world and make the cake stcardss a trademark of Guangzhou, a thing by which this culturally rich province will always be affiliated.