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In this research we analyzed how the company could revive its position with the growth rate of 20% in revenues and would be the future impact of investment decisions and losses made at Kuwait by the company1. Research Methodology The research employs secondary research methodology for analyzing data and reaching conclusions. High emphasis had been laid on studying the annual statements of the company, e-journals, financial books and magazines. Organizational Background Industry Background The market research industry has grown globally into a number of areas and sectors including financial research, business research and marketing research. Companies like Grail Research, Global Insight and ICRA are one of the top most companies in this field globally. Companies with the help of innovative and latest technologies along with the use of various business tools, come up with results that are practical and profitable for many other companies. Also companies in this industry employ various pricing and differential strategies to be ahead of competition2. Company Information Synovate FZ-LLC is a market research consultancy in Dubai. It is a free zone company registered with limited liability pursuant to regulations issues by Dubai Government and Media Free Zone Private Regulations, 2003. The company current has revenues of AED 27.24 million with net loss of AED -5.4 million in 2008. The company is also having going concern issues currently. This is primarily due to negative equity of AED 6.6 million of the company along with the operating losses described above. The product and services of the company are basically related to industry research. The company has offices in over 60 countries and operates as a global brand in global market research firm3. Mission The mission of Synovate FZ-LLC is to showcase how market research is deriving changes in an enterprise, the market place as well as the society. Services As discussed earlier the company is into marketing research. The product and services of the company are basically related to industry research. The company has offices in over 60 countries and operates as a global brand in global market research firm. The company researches various companies, sector and industry for new investment opportunities of for some other specified reason. My Role I worked with Synovate FZ-LLC as a sales executive and I am in direct contact with the management team of the company and have thereby utilized my knowledge, experience and relationship for building this proposal. Financial Management The objectives of financial management are to maximise owners wealth by “Planning, directing, monitoring, organizing, and controlling of the monetary resources of an organization”4. To achieve the above definition, financial management involves the following: 1. Financial Planning and control: how the resources will be managed effectively in order to achieve the financial objectives. 2. Managing of working capital: managing day to day operations, this includes managing current assets components: Cash and ...Show more


Table of Contents Executive Summary 3 Research Methodology 4 Organizational Background 4 Industry Background 4 Company Information 4 Mission 5 Services 5 My Role 5 Financial Management 5 Budgeting 6 Risks associated with In-accurate Budgeting 7 Styles of Budgeting 8 Approaches of Budgeting 9 Budget Preparation 9 Financial Statement Analysis 11 The balance Sheet 11 The Income Statement 12 The Cash Flow Statement 13 Ratio Analysis 14 Liquidity Analysis 15 Profitability Analysis 16 Capital Structure Analysis 17 Efficiency Analysis 17 Vertical Analysis 18 Horizontal Analysis 19 Income Budget for 2009 21 Capital Investment Appraisal 22 Report to the Management 24 References 25 Executive Summary Th…
Author : lacy76
Financial Management
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