Resort Maps : Business Venture Case Study

Resort Maps : Business Venture Case Study Case Study example
Case Study
Finance & Accounting
Pages 3 (753 words)
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Resort Maps – Business Venture Case Study Name Course Instructor Institution Date Resort Maps – Business Venture Case Study Question 1 Business planning is a very importance aspect of any business and determines whether a business will succeed or is bound to fail.


A business plan is fundamental to all businesses irrespective of the industry. One of the benefits of having a business plan is that it acts as a guide for the business activities. It gives an outline of activities to be undertaken in order for the business to achieve its goals and objectives. The business plan also enables the business and its owners to understand themselves, their strengths and weaknesses and determine how to strengthen themselves ahead of their threats and opportunities. A business plan is also essential in securing financial assistance for the business or attracting investors. Question 2 The primary audience of the business plan will include suppliers, creditors and even customers of the business. Suppliers would be interested in determining if the business is strong enough to form a business relationship with in to the foreseeable future. The business plan can also be read by prospective customers who would want to determine if the business is likely to continue supplying them with the goods and services for a longer time. Other people who may be interested in the business plan for this business include the employees, who may want to know the stability of their employers for their own job security. ...
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