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Chapter3: Methodology of IMPACT OF MERGERS AND ACQUISITION ON FIRMS: A CASE STUDY OF PTT GLOBAL CHEMICAL COMPANY - Dissertation Example

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Chapter3: Methodology of IMPACT OF MERGERS AND ACQUISITION ON FIRMS: A CASE STUDY OF PTT GLOBAL CHEMICAL COMPANY

Newagepublishers (2013) defined research as “systematized effort to gain new knowledge”. Hence, it is evident that the methodology adopted for a project plays an indispensible role in the success of the project. In addition, the research methodology of a study is also crucial towards the way the research objectives are addressed. The research methodology of a study is defined as the procedures that are put into practise by a researcher in order to accumulate and organize data and information for the principal purpose of making organizational decision or addressing the objective of a particular study. Eminent scholars such as Blaxter, Hughes and Tight (2006) accentuated that “a research methodology defines what the activity of research is, how to proceed, how to measure progress, and what constitutes success”. This study aims to investigate the impact of mergers and acquisition on firms. In this context the company is PTT global chemical company. The secondary research has made it evident that the major thrust for companies to undergo merger and acquisition based on Thailand is to enhance their efficiency as well as increase the competitiveness of the firms. In this section, the study will highlight about methodology to be adopted for conducting the primary research as well as the way by which accumulated data will be analysed. 3.2 Qualitative and Quantitative Methodology The research methods are generally the various procedures, algorithms or schemes that are used in a research study. This is the reason why research methodology is often termed as a systematic way of addressing the problems of the study. In general, there are two broad research methodologies termed as qualitative research method and quantitative research method. The methodology chosen for the study however depends heavily on the objectives of the study and also the intention of the researcher. There are vast differences between the qualitative and quantitative research. The basic difference between a qualitative research and a quantitative research lie in the way research is being carried out (Creswell, 2003). Quantitative research is a type of research method relating to the characteristics that can be quantified or can be expressed in the form of quantity or can be articulated as numerical values. As a result of that quantitative methodology involves measurement of amount or quantity. The prime purpose of a quantitative research is to test the validity of hypothesis, scrutinize the cause and effect and ultimately make the predictions (Kothari, 1985). Researchers believing in quantitative methodology have a knack of collecting statistical or numerical information. In general the sample for a quantitative research is randomly selected and is large in numbers. The data collection techniques that are usually put into practise by the researchers includes questionnaire survey. Once the data and information are collected researchers use the available econometric and statistical methods to analyse the findings. Some of the most common ones are regression analysis, correlation analysis, Anova test and time series analysis to name a few (Hair, Bush and Ortinau, 2007). Qualitative research, on the other hand is concerned with the collection of qualitative data. Hence, researchers pursuing qualitative research have the knack of collecti ...Show more

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IMPACT OF MERGERS AND ACQUISITION ON FIRMS: A CASE STUDY OF PTT GLOBAL CHEMICAL COMPANY Chapter - Methodology 3.1 Introduction Research is often referred to as the search for knowledge. In common parlance, research is also deemed as a systematic and scientific exploration of pertinent information about the subject of concern…
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Chapter3: Methodology of IMPACT OF MERGERS AND ACQUISITION ON FIRMS: A CASE STUDY OF PTT GLOBAL CHEMICAL COMPANY essay example
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