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How Corporate Social Responsibility and Corporate Reputations Affect Profitability - Dissertation Example

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How Corporate Social Responsibility and Corporate Reputations Affect Profitability

POSE 32 3.4.RESEARCH APPROACH 32 3.5.RESEARCH STRATEGY 33 3.6.RESEARCH METHOD 34 3.7.DATA COLLECTION 35 3.7.1.Secondary data collection: 36 3.7.2.Questionnaire For Primary Data 36 3.8.POPULATION AND SAMPLING TECHNIQUE 37 3.9.ETHICAL ISSUES 38 3.10.LIMITATIONS 38 3.11.RELIABILITY AND VALIDITY OF RESEARCH 38 3.12.SUMMARY 39 Chapter 4: Data Analysis 40 4.1.INTRODUCTION: 40 4.2.DATA ANALYSIS: 40 4.3.ANALYSIS: 50 4.4.SUMMARY 52 CHAPTER FIVE: CONCLUSION 53 5.1.INTRODUCTION 53 5.2.SUMMARY OF THE FINDINGS 53 5.3.MANAGERIAL IMPLICATION 57 5.4.RECOMMENDATIONS FOR FUTURE STUDY 58 References 60 Table of Figures Figure 1: OCCUPATION OF RESPONDENTS: 41 Figure 2: IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON PROFITABILITY 42 Figure 3: IMPORTANT FACTORS FOR EFFECTIVE CSR STRATEGY 44 Figure 4: REASONS OF ADOPTING CORPORATE SOCIAL RESPONSIBILITY 46 Figure 5: BARRIERS IN ACCOMMODATING CSR IN THE COMPANY’S OPERATIONS 48 Figure 6: IMPORTANCE OF CORPORATE SOCIAL RESPONSIBILITY IN TODAY’S ENVIRONMENT: 50 “HOW CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE REPUTATION AFFECTS PROFITABILITY?” Chapter 1: Introduction 1.1. INTRODUCTION The introduction chapter provides special attention regarding the concepts associated with Corporate Social Responsibility, and Corporate Reputation and its impact on organizational profitability. In addition, this chapter encompasses the research aims and objectives along with the significance of the study. This chapter further highlights the plan of the study i.e. the research methods used along with the conceptual framework. Lastly, this chapter includes the overall summary of the dissertation. 1.2. INTRODUCTION TO STUDY During the last two decades, organizations have grown significant concerns regarding Corporate Social Responsibility (CSR). Through CSR, organizations have been describing their contributions towards the community while balancing the organization’s impact on the environment. With the passage of time, organizations have extended their responsibilities towards CSR as it has helped the organizations to promote sustainable growth on company’s core business activities. Businesses have long pursued their single most dominant motive i.e. profit. Significant changes have been observed from earlier days to the modern world. One of the prominent changes includes the utmost attention towards the development of community and society. In simpler words, the concept of giving the society back has greatly impacted the profitability of the businesses in local and international markets. Today the profitability of the company is fueled through its attention on social responsibilities. Due to the very reason, the ...Show more

Summary

Contents Contents 1 Chapter 1: Introduction 5 1.1.INTRODUCTION 5 1.2.INTRODUCTION TO STUDY 5 1.3.CORPORATE SOCIAL RESPONSIBILITY AND ORGANIZATION REPUTATION 6 1.4.AIMS AND OBJECTIVES OF THE STUDY 8 1.4.1.AIM 8 1.4.2.OBJECTIVES 8 1.5.SIGNIFICANCE OF THE STUDY 8 1.6.SUMMARY OF THE CHAPTERS 9 1.6.1.CHAPTER 1 – INTRODUCTION 9 1.6.2.CHAPTER 2 – LITERATURE REVIEW 9 1.6.3.CHAPTER 3 – METHODOLOGY 10 1.6.4.CHAPTER 4 – DISCUSSION 10 1.6.5.CHAPTER 5 – CONCLUSION 10 1.7.SUMMARY 10 CHAPTER TWO: LITERATURE REVIEW 12 2.1.INTRODUCTION 12 2.3.1.Critical incident: 14 2.3.2.Actors: 14 2.3.3.Activities: 15 2.4.MODEL TO DEFINE CORPORATE SOCIAL RESPONSIBILITY 16 2.4.1.Social demands: 16 2.4.2.Corporate s…
Author : vernjaskolski
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