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Case Study on the Feasibility of a new venture - Essay Example
Finance & Accounting
Pages 10 (2510 words)
COOL MOOSE CREAMERY, A FEASIBILITY STUDY CONTENTS Part 1: Analysis….3 Part 2: Purchasing….7 Part 3: Finances……
The initial success of the Cool Moose Creamery in Ontario should be studied for comparison purposes prior to the financial commitment of a franchise investment. Of considerable interest is the notion of whether the initial location of the first business contributed to its success? Moreover, what were the location factors that contributed to the success of the first business? A common refrain in real estate is location, location and location again. This maxim, of course, is not only limited to home prices. Consideration must be given to visibility and accessibility. Obviously, a highly visible location along an extremely busy thoroughfare where the eyes of all passer-bys will be drawn to your sign, thus, making business almost ideal. In a highly competitive business environment, start-ups may find these prime locations already long occupied by established players. There are still options for the establishment of a new business or franchise: buying out an unsuccessful business in an otherwise useful location or appropriating a property as close as one can get to prime real estate, yet on the fringes. In this case a choice made here could prove to be influential with respect to every other subsequent factor. ...