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MNC Enters India - Term Paper Example

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MNC Enters India

The company is basically involved in selling quality home furnishing products and home appliances among others through various franchises and retail outlets. The best aspect about this company is that its products are not very costly and thus are quite affordable. The company is responsible for attracting huge figure of consumers in its various retail outlets due to the deliverance of quality products to them and also complying with their requirements at large. It can be apparently viewed in this similar concern that the company was able to attract around 770 million of consumers who visited various retail outlets of IKEA in the year 2012. The company has a total of 338 stores and includes 154,000 co-workers (Inter IKEA Systems B.V., 2012). 2. Tracking of the Currency Exchange Rate for the Past 24 Months This part of the paper will entail the tracking of the exchange rate of Indian Rupee in relation to the US Dollar. It can be apparently observed in this regard that there have been a lot of fluctuations relating to India’s exchange rate. Presently, the value of Indian Rupee has fallen to a new record of 64 per dollar. The value of Rupee has been undergoing major turnarounds during the preceding two years due to the reason of weakening conduct of financial activities. It is even expected that the value of Rupee can fall to as low as 70 per dollar which can create a major turnaround in the currency exchange rate (YCharts, 2013). The following pictorial representation shows that the level up to which the value of Indian Rupees has increased. From the start of the year 2013, the value of Rupee has fallen and this trend is continuing. Source: (YCharts, 2013). The below diagrammatic illustration shows the actual value of Indian Rupee in the beginning of the year 2013 (Zak, 2013). Source: (Zak, 2013). The following graphical representation reveals the exchange rates of certain selected nations including Indian Rupee. Source: (Gottheil, 2012). On the basis of the above discussion, it can be affirmed that due to much fluctuations or variations especially in the exchange rates, the financial condition of the nation i.e. of India has been adversely affected resulting in generating financial downturns by a considerable level. It is worth mentioning that the fluctuations in the exchange rates have specifically been influenced by certain economic variables that include activities associated with foreign trade, Foreign Direct Investments (FDI’s) and exports along with imports. These variables generally possess the capability to drive high financial growth of a particular nation (Gottheil, 2012). 3. Analysis of the Exchange Rate Risks There are various risks that can be associated with transaction, economic and translation exposure especially in the Indian market ...Show more


MNC Enters India 1.Summary of the Business IKEA, a Swedish based retail company is well-known throughout the globe in manufacturing, designing as well as selling furniture that include desks, beds, chairs along with home accessories and home appliances among others…
Author : eturcotte
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