MNC Enters India - Term Paper Example

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MNC Enters India

The company is basically involved in selling quality home furnishing products and home appliances among others through various franchises and retail outlets. The best aspect about this company is that its products are not very costly and thus are quite affordable. The company is responsible for attracting huge figure of consumers in its various retail outlets due to the deliverance of quality products to them and also complying with their requirements at large. It can be apparently viewed in this similar concern that the company was able to attract around 770 million of consumers who visited various retail outlets of IKEA in the year 2012. The company has a total of 338 stores and includes 154,000 co-workers (Inter IKEA Systems B.V., 2012). 2. Tracking of the Currency Exchange Rate for the Past 24 Months This part of the paper will entail the tracking of the exchange rate of Indian Rupee in relation to the US Dollar. It can be apparently observed in this regard that there have been a lot of fluctuations relating to India’s exchange rate. Presently, the value of Indian Rupee has fallen to a new record of 64 per dollar. ...Show more


MNC Enters India 1.Summary of the Business IKEA, a Swedish based retail company is well-known throughout the globe in manufacturing, designing as well as selling furniture that include desks, beds, chairs along with home accessories and home appliances among others…
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