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Finance & Accounting
Pages 9 (2259 words)
Corona Beer Name of the Student University Date Executive Summary Economic power of almost all the individuals in the globe has increased overtime. With the rise in purchasing power, the demand for comfort and luxuries has increased significantly. It is reported by many researchers that at present demand for alcohol, especially beer is growing in both the developed and developing economies in the world.
The cause for unequal demand for alcohol is simply due to recessionary trails in the global economy. The soaring oil prices have caused a price rise for almost all the final goods and services. Though the money income has increased for buyers, the rising consumption expenses are putting downward pressure in the real income level. The beer and alcohol industry not only generates a significant share of many economies national product, but also spawns large employment opportunities. Thus, analysts and researchers are scared that the fall in production capacities of firms due to recession should not render more individuals jobless. At this juncture, it becomes rational to analyze the business of potential alcohol producing firms like Corona Beer. This essay will implicitly discuss the internal and external factors that determine the business of Corona Beer. The context of the research work will enumerate the different marketing strategies Corona beer has adopted to account for higher turnovers in future (DRUGSCOPE, n.d.). ...
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