Microsoft Case Analysis (Institution) (Name) External Environment Analysis of Microsoft Microsoft Corporation is a company that faces both opportunities and threats in the digital market. Microsoft has various opportunities in the global, digital market. For instance, the company has the potential of developing an integrated, Personal Computer-Phone –television gadget…
There are further opportunities for the company because Microsoft has sought enterprise customers who can sign large deals to long-term commitments and provide a stable cash flow. For example, the Microsoft Azure Cloud offers consulting services to enterprises (Hoffmann, 2013). These opportunities, if utilized appropriately can benefit the company by providing a competitive edge. On the other hand, Microsoft faces some external threats. For instance, many of the users of Microsoft’s products have not shifted to start using the upgraded, newer products. By mid last year, half of the users and companies were still using Windows XP, and a large percentage of the market did not seem likely to buy upgrades (Cox, 2012). Therefore, the company has a lot of work to do in giving a reason to clients to purchase its new products. Secondly, the emergency of mobile devices and the increase in reliance on the Internet poses a threat to Microsoft. Customers and businesses have realized that personal computing can be done without using any of Microsoft’s products (Brodkin, 2013). The introduction of newer and efficient browsers such as Mozilla Firefox and Google chrome has posed stiff competition to Microsoft’s Internet explorer. Other competing products include Android and iOS. Many users have opted to use them because Microsoft’s platform lacks user reach-motivator for developers to invest in it. Therefore, the company has failed to increase mindshare, whereby developers can work with its own platform or technology. The company faces further competition, and struggles to convert developer interest in the platform into adoption. The company’s lack of commercial has led to its inability to convert windows phone into adoption. Finally, the market is currently dominated by-products from Apple and Google. These are iPhone and iPad, and Google’s Android platform that many manufacturers such as Samsung and LG use to power their devices (BBC, 2013). Google became a threat to Microsoft because it used its revenue from search to fund software-development projects, such as business productivity applications, while Apple focused on the consumer more than Microsoft did (Hoffmann, 2013). These threats are not favorable for the company because Microsoft’s market share has been hurt significantly. External Environment and Financial Performance Analysis of Microsoft Microsoft’s internal strengths lie in its corporate culture. It allows any employee to submit an idea, which is then voted by other employees. Ideas that are not adopted are normally archived for future reference. The company has two yearly Think weeks during which employees can suggest innovative ideas (Koulopoulos, 2009). The company’s integration with Skype to enhance its existing business provides further strength. This is because the company can add voice and videoconferencing services to its enterprise offerings. The company has already created a huge reach to customers with its most successful products, and can access both Internet and mobile platforms (Lunden, 2011). The company has invested in innovation opportunities, and this provides it with an opportunity to improve market share. Further the company’s rigorous recruitment process, which ensures that only the best and the brightest are given the opportunities, enables the company to have an excellent work force. For instance, the ...
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The company has immensely grown over the years since its inception in the US. It has several subsidiaries and business units that facilitate product distribution to satisfy consumer needs. The company manufactures and supplies consumer electronic designs that include computer software, operating systems, Ms DOS Microsoft windows and personal computers.
Microsoft Corporation was founded by Bill Gates and Paul Allen in 1975. Its best selling products are the Microsoft Windows operating system and the Microsoft Office suite of productivity software. Throughout its history the company has been the target of criticism for various reasons, including monopolistic business practices-both the U.S.
Microsoft started its working with the introduction of a very well known operating system which is known as MS-DOS operating system, and then gradually it followed with a vast line of windows operating systems. (Msters, 198, no page)
The name of Microsoft is also termed as for its software applications as well.
Hiring was also tied with how the company chose to compensate employees, not only with salaries but with stock options with the long view that employees will perform at their very best if they are also owners of the company. However, with Microsoft's explosive growth especially starting during the 1990s, the company found itself in a dilemma of how to protect its human resource policies that were behind its success and how to adapt to new practices to stay competitive and retain talent within its ranks.
Both companies are huge in size with Microsoft being significantly larger with 79,000 employees in the year of 2007. Apple sports a more modest almost 20,000 full and part time employees.
Even though Apple may seem like no real competitor like Microsoft, but truth be told today Microsoft fears Apple like it fears no other competitor.
MS operating systems account for approximately 90-95% of microcomputer computer operating systems.
When you are a leader, you also have to be prepared for some rude shocks. The US Justice Department's antitrust case was slammed on Microsoft on May 18, 1998.Microsoft was accused of extending its monopolistic powers in the browser markets.1 In simple words, the company was accused of "basically taking one product where they have power and tying another product to it." Already an acknowledged brand in the operating systems, Microsoft had planned to tie up its browser with the operating system.
cement spaces (risk). The AntiPiracy Manager, reporting directly to the BMO Director, will have overall ownership of the subsidiary's AntiPiracy initiatives and take an uber-view to ensure consistency and synergies throughout the organization that will enable us to move the dial on piracy; by breaking down silos and working across groups so that we have a maximum impact on legal software attach with new computers and piracy rates.
As the company follows the latest innovative management techniques for consolidation of the position so, the people who are working here are likely to have most job satisfaction and an attitude to take on new challenges. Microsoft offers transparency in decisions, fostering of leadership, diversity and inclusive approach towards the employees.
It will then consider how Microsoft 365 has ensured value creation for its customers and will consider the segmentation of its market considering its segmentation behavior, value drivers and the emerging trends. The paper will also consider how
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