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Microsoft Write Up - Case Study Example

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Microsoft Case Analysis (Institution) (Name) External Environment Analysis of Microsoft Microsoft Corporation is a company that faces both opportunities and threats in the digital market. Microsoft has various opportunities in the global, digital market. For instance, the company has the potential of developing an integrated, Personal Computer-Phone –television gadget…
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Microsoft Write Up
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Microsoft Write Up

There are further opportunities for the company because Microsoft has sought enterprise customers who can sign large deals to long-term commitments and provide a stable cash flow. For example, the Microsoft Azure Cloud offers consulting services to enterprises (Hoffmann, 2013). These opportunities, if utilized appropriately can benefit the company by providing a competitive edge. On the other hand, Microsoft faces some external threats. For instance, many of the users of Microsoft’s products have not shifted to start using the upgraded, newer products. By mid last year, half of the users and companies were still using Windows XP, and a large percentage of the market did not seem likely to buy upgrades (Cox, 2012). Therefore, the company has a lot of work to do in giving a reason to clients to purchase its new products. Secondly, the emergency of mobile devices and the increase in reliance on the Internet poses a threat to Microsoft. Customers and businesses have realized that personal computing can be done without using any of Microsoft’s products (Brodkin, 2013). The introduction of newer and efficient browsers such as Mozilla Firefox and Google chrome has posed stiff competition to Microsoft’s Internet explorer. Other competing products include Android and iOS. Many users have opted to use them because Microsoft’s platform lacks user reach-motivator for developers to invest in it. Therefore, the company has failed to increase mindshare, whereby developers can work with its own platform or technology. The company faces further competition, and struggles to convert developer interest in the platform into adoption. The company’s lack of commercial has led to its inability to convert windows phone into adoption. Finally, the market is currently dominated by-products from Apple and Google. These are iPhone and iPad, and Google’s Android platform that many manufacturers such as Samsung and LG use to power their devices (BBC, 2013). Google became a threat to Microsoft because it used its revenue from search to fund software-development projects, such as business productivity applications, while Apple focused on the consumer more than Microsoft did (Hoffmann, 2013). These threats are not favorable for the company because Microsoft’s market share has been hurt significantly. External Environment and Financial Performance Analysis of Microsoft Microsoft’s internal strengths lie in its corporate culture. It allows any employee to submit an idea, which is then voted by other employees. Ideas that are not adopted are normally archived for future reference. The company has two yearly Think weeks during which employees can suggest innovative ideas (Koulopoulos, 2009). The company’s integration with Skype to enhance its existing business provides further strength. This is because the company can add voice and videoconferencing services to its enterprise offerings. The company has already created a huge reach to customers with its most successful products, and can access both Internet and mobile platforms (Lunden, 2011). The company has invested in innovation opportunities, and this provides it with an opportunity to improve market share. Further the company’s rigorous recruitment process, which ensures that only the best and the brightest are given the opportunities, enables the company to have an excellent work force. For instance, the ... Read More
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