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Finance & Accounting
Pages 3 (753 words)
Microsoft Case Analysis (Institution) (Name) External Environment Analysis of Microsoft Microsoft Corporation is a company that faces both opportunities and threats in the digital market. Microsoft has various opportunities in the global, digital market. For instance, the company has the potential of developing an integrated, Personal Computer-Phone –television gadget.
There are further opportunities for the company because Microsoft has sought enterprise customers who can sign large deals to long-term commitments and provide a stable cash flow. For example, the Microsoft Azure Cloud offers consulting services to enterprises (Hoffmann, 2013). These opportunities, if utilized appropriately can benefit the company by providing a competitive edge. On the other hand, Microsoft faces some external threats. For instance, many of the users of Microsoft’s products have not shifted to start using the upgraded, newer products. By mid last year, half of the users and companies were still using Windows XP, and a large percentage of the market did not seem likely to buy upgrades (Cox, 2012). Therefore, the company has a lot of work to do in giving a reason to clients to purchase its new products. Secondly, the emergency of mobile devices and the increase in reliance on the Internet poses a threat to Microsoft. Customers and businesses have realized that personal computing can be done without using any of Microsoft’s products (Brodkin, 2013). The introduction of newer and efficient browsers such as Mozilla Firefox and Google chrome has posed stiff competition to Microsoft’s Internet explorer. Other competing products include Android and iOS. ...
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