Multi-national operation and risk management of Debenhams plc - Essay Example

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Multi-national operation and risk management of Debenhams plc

It is in light of this that Debenhams has been brought under the spotlight for a through market analysis on how the company presents itself on the international market and seeks to better its financial performance through the engagement of various forms of globalisation strategies. Whiles initiating globalisation strategies, it is also admitted that there are risks that can easily prevent the company from growing to the level it desires. Risks management strategies within the company are therefore scrutinised to balance the discussion. Company Description Not only is Debenhams listed on the London Stock Exchange but it is also a member of the FTSE 250 index (Davidson, 2010). Currently, the company emphasises on UK, Ireland and Denmark as its major market destinations. This notwithstanding, there are number of international franchise that operate under the name of the company. ...Show more

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Multi-national operation and risk management of Debenhams plc Introduction Once a company decides to operate as a multinational corporation, there are several forms of competition and risks that face it. In the interest of succeeding in the competition and surviving the risks, the companies respond by use of various international competitive strategies that aim to improve their financial performance (Gauthier, 2007)…
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