International competition and risk management of Ultra Electronics Holdings - Essay Example

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International competition and risk management of Ultra Electronics Holdings

To a large extent therefore, a company that wants to compete effectively must be in a position to identify what customer needs are, how other competitors are meeting up with these needs, and devising strategies to counteract the provisions being made by their competitors. This way, we say a competitive advantage has been created (David & Desheng, 2008). But what is more interesting is the fact that as companies try to create competitive urge over their competitors, a not too pleasant situation with risk sets in, creating the need to management the risks alongside the creation of competitive advantage. In this paper therefore, how Debenhams Plc undertakes international competition and manage risk are critically discussed. Company description Listed on the London Stock Exchange and a member of the FTSE 250 Index, the eighteenth century founded Debenhams plc now has over 172 locations across the UK, Denmark and Ireland (Fredriksson and Patrik, 2009). The company operates mainly as a retail chain with a departmental store outlook in the United Kingdom. There are also a number of area monopoly stores in other countries, making Debenhams a trading international company faced with the task and need to engage in international competition. Stores in UK, Ireland and Denmark serve as the major market segments for the company. ...Show more

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NAME: SUBJECT: TOPIC: INTERNATIONAL COMPETITION AND RISK MANAGEMENT OF DEBENHAMS PLC DATE: LECTURER: INTERNATIONAL COMPETITION AND RISK MANAGEMENT OF DEBENHAMS PLC Introduction The need for international competition among various multinational companies of which Debenhams Plc is one is fast becoming a necessary evil that cannot be done away with…
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International competition and risk management of Ultra Electronics Holdings essay example
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