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Performance Measurement System in Julphar Company - Term Paper Example

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Performance Measurement System in Julphar Company

RAK Ceramics is a company based in United Arab Emirates (UAE). The company was established in 1989 by Abdallah Massaad. The Company has been able to establish itself as the world’s largest ceramic manufacturing companies in a span of 20 years. The factory is however situated in the Arabian dessert. The products that RAK Ceramics has been offering consist of tableware, porcelain tiles, sanitary ware, bath ware, fittings, adhesive and faucets (Attwood “Racking up Miles for Tiles”). The Company operates in several countries of Asia as well as Middle-East such as, Bangladesh, Iran, India, Sudan, China, etc. In this study the performance of this company would be measured and analysed with respect to its customer satisfaction ability, improvement activities, internal process, employee satisfaction, competition handling, and innovation (“Company Profile”). Problem Statement It not necessary that every research study is developed to discuss problems and challenges. Sometimes even they are even designed to evaluate and analyse situation, such as performance of a company. As in this case, the performance management system of the ceramic manufacturing company, RAK Ceramic would be analysed through statistical tools. ...
Internal Process The internal process of RAKCeramics is mainly based on its technology integrated business model. The strength lies in the speed of improvement that the company manages and supplies the product to the market as soon as customers demand. The company owns 10 factories, which is well equipped with the most modern machineries. 8000 bath wares are manufactures every day in three plants in the similar location. Production and distribution is well-managed through IT based supply chain (“Corporate Profile”). Innovation RAK Ceramics’ core competency is offering innovative products and unique designs to its customers using technology. The strategy of the company is to innovate and introduce new designs for the customers is a strategy for improving performance. They are also utilising scan coding system for allowing customers to utilise their smart phones for scanning the QR code in the advertisement and directly visit the website of the company. They are also developing a mobile tool called iDesign, where customers can design their incorporate their own designs for customisation (Hankir “RAK Ceramics CEO Sees No Slowdown in U.A.E; Plans India IPO to Build Plant”). Improvement activities The demand for RAK Ceramics is continuously rising, so the company is looking forward to improve their manufacturing capacity by augmenting its power infrastructure. Several new power plants is planned to be launched in emirates in order to utilise sustainable sources of energy to respect the environmental concerns and maintain efficiency. The requirement for more power capacity was also identified in summers by the company ...Show more


Performance Measurement System in RAK CERAMIC Name of the Student: Name of the Professor: Course: Performance Measurement System in CERAMIC RAK Abstract This study aims at analysing the performance management framework for RAK Ceramic by analysing the major drivers of performance management through a quantitative as well as qualitative data analysis with the help of statistical tools like SPSS…
Author : ashtonkshlerin
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