Comparison Of Two Companies - Research Paper Example

Comparison of Two Companies Mercedes is the leading German automobile manufacturer with its products currently accessing the global market. The company manufactures an assortment of cars ranging from small family vans, luxury cars and heavy trucks. Among the company’s leading brands are its Mercedes A, E and S classes all of which are prestigious and luxury cars used worldwide by dignitaries and leading business people. The company also manufactures Actros and Antos both of which are heavy commercial trucks.

The company has developed since its inception in 1926 to become one of the leading global manufacturer of automobiles. Currently, the company puts up a spirited competition against other leading brands both from Germany and from other parts of the world such as Volvo, Peugeot, BMW and Audi among others. The company prides itself in the manufacture of quality and prestigious cars often providing guarantee for their products. The car brands manufactured by Mercedes boats increased durability owing to the amount of service the manufactures employ in the production of each piece.

As stated earlier, the company has grown rapidly and current has factories in different parts of the world including Egypt, Brazil, Finland, Hungary and Russia among many other countries. The selection of the countries follows the consideration of particular market features thus influencing the selection of a country that is likely to increase the company’s infiltration of the region. By developing a factory in Egypt, Nigeria and South Africa, the company sought to increase its share of the African market.

A manufacturing plant in Argentina and Brazil serve the South American market while the headquarter plant in Germany among many others in different parts of Europe would help meet the demand emanating from the market (Bernays 13). Mercedes also known as Daimler Benz has an appropriate liquidity level. The company has maintained a dedicated manufacture of automobiles often releasing new models thus competing effectively with other leading global brands. The company therefore employs its profits both in the expansion and in the determination of new markets.

The fact that the company has increased its manufacturing plants throughout the world portrays the company’s liquidity and ability to meet its operational costs. The company has increased its product brands by introducing some of the most iconic automobiles. Among its modern day vehicle types are trucks, buses, limousines and vans. The product diversification is a way increasing the company’s market shares. However, the company retains a reputation for the manufacture of luxury cars that boast both stability and durability.

Mercedes Benz is a car brand preferred globally by the rich and political leaders. The company carries out extensive marketing in order to increase its market shares. Among its marketing features are product diversification, infiltration of global markets by setting up manufacturing plants in different parts of the world and by carrying out social responsive investing. The company has carried out different voluntary services in different parts of the world with the view of improving its relationship with the society.

The company has sponsored the German football team and the BundesLiga the country’s football league. Such marketing features improve the reputation of the company thus increasing the company’s market share. DHL is yet another German logistics company that enjoys a global market. Founded in 1969, DHL has grown to have a global presence and is currently the world’s leading logistics company. The company has equally diversified its product and service package to include the delivery of mails, parcels and freight services among others.

The company is currently operating in all the six continents across the world delivering products and competing favorably among other leading logistics companies such as Maersk. The growth in the company and the diversification of its products portrays the effectiveness of the company’s marketing features. The company has grown and improved its service category wit time thus earning the global presence it currently enjoys. Deutsche Post completed their acquisition of the company in 2001 thus revamping financial flow into the company.

The expansion if the company’s operations typify the liquidity of the company. With global presence and appropriate diversification of such products as the FedEx among others all of which have had appropriate market acceptance has facilitated the company’s growth thus increasing its profitability. The improvement in the company’s operations and its subsequent growth and expansion portrays the effective management the company currently enjoys (Hunnicutt 23). Compared to Mercedes Benz, DHL enjoys similar global acceptance a feature that arises from their similar marketing feature.

Both are German companies and operate both locally and internationally. The diversification of their products and service packages has earned the two companies an increased market share thus increasing their profitability. The two companies operate in the dispensation of different products and services but they employed similar marketing strategies thus earning the market shares they currently enjoy. Both companies have international market acceptance and an increased asset base. The increase in their profitability is evident in their expansion and diversification plans thus depicting their liquidity levels.

Works cited Bernays, Edward L. Public Relations. Norman: University of Oklahoma Press, 2009. Print. Hunnicutt, Susan. Corporate Social Responsibility. Detroit: Greenhaven Press, 2009. Print.