GST style - partnership business - Assignment Example

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GST style - partnership business

GST Style, a partnership business, was introduced by the three friends namely as Glenn, Stacey and Thomas officially on 1st January 2012. The business deals in retail fashion based products, which mainly includes clothing, apparels, shoes and related products. Due to the sophisticated nature of the business, the business was opened in the form of retail outlet such that the only retail outlet of the business is situated in the well off shopping arena of Birmingham city, i.e. Bullring Shopping Centre. Bullring is mainly famous for providing the customers those brands, which are highly rated and liked by the customers such as Apple in Information Technology based products, Vodafone in the field of telecommunication carrier industry and many other popular brands, which catch the attention of their respective customers. The elite class of UK is the target market of that business such that those people who can actually shop at Bullring are mainly catered and accordingly the products are designed especially to cater those customers. On demographical basis, the orthodox age group of teenagers and the early forty people are marked for the products that are being developed. Since the products are targeted to the elite and rich class, therefore a mild focused differentiation is strategy is adopted and mostly those products are offered which are not commonly available in rest of the UK market. The major quantity, designs and styles of the products are imported from the East Asian markets specifically Hong Kong and Thailand. ...Show more

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GST Style, a partnership business, was introduced by the three friends namely as Glenn, Stacey and Thomas officially on 1st January 2012. The business deals in retail fashion based products, which mainly includes clothing, apparels, shoes and related products…
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