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British Airways - Essay Example
This paper will let you know that British Airlines has promoted global citizenship and remains committed to developing communities, institutions and government, and also about Financial Health and Global Citizenship Policy of British Airways. …
The concept of organizations developing to global citizenship has been developed in the recent past to ensure that organizations have an input on the societies they are in. Usually, the main purpose of why an organization exists is to make profit for the shareholders. However, this is not all, organizations are obliged to take care of the people that sustain it in different aspects ion order to have a corporate social responsibility. Therefore, according to the World Economic Forum, corporate global citizenship refers to the adoption of real and lasting contributions by a corporate body to societies apart from making profits for the shareholders. The organization should be able to take care of the stakeholders at all levels, these includes the customers, the suppliers, the community in which they operate, aid organizations and governments.
It is becoming clear that the act of corporate global citizenship is becoming a corporate norm. The organizations have been under intense pressure to comply with the community expectations ad at the same time remain profitable, the pressure may not be direct but it is evident. This concept has in the recent years shifted from the acts of philanthropy, public relations or legal compliance to become more of a corporate strategy with an aim of creating a corporate name for the organization driven by values. It is therefore necessary for companies to adhere to these provisions in order to maintain not only a corporate image but also a social image that demonstrates to the world that the organization has an input. A company that is a good global citizen should be capable of participating in community development as well as supporting the government through developments. ...