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Company analyses - Book Report/Review Example

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Company analyses

It would help in analysing the strengths as well as weaknesses associated with the promotional plans. Finally the study would be concluding with an insight into how the promotional plans can be made much more effective in order to achieve success in the target market. Table of Contents Executive summary 2 Question 1 4 Question 2 7 Question 3 9 Question 4 10 Reference List 11 Appendices 12 Question 1 This portion of the project would be reflecting the present financial performance of Rita’s and Charlie’s business by means of their financial ratio analysis and cash flows. The cash flow statement of Rita’s business has been computed by taking into account the profit and loss statement. It has been shown in appendix 1. The performance is impressive as almost in the entire year, the cash in hand figure has been positive which implies that the expenses have been controlled in a proper manner in order to increase the revenue gradually (Barker, 2011; Gildersleeve, 1999). The cash flow statement of Charlie has been shown below in Appendix 2. It has been computed based on the profit and loss statement of the business. ...
d as the procedure of evaluation of relationship in between different components in the financial statement for gaining a proper understanding related to the performance and position of the organization. The analysis as well as evaluation of the financial performance of any business helps its management to frame an effective decision. Any decision taken on the basis of intuitions always increases the possibility of flaws in it. In order to avoid such faulty decisions, it is very important to analyse and interpret the results in highly systematic manner on the basis of the quantitative data. The decisions that are taken on the basis of systematic analysis do not give misleading results. The financial statements that are present in raw manner cannot be used by individuals who have less knowledge or experience in this field. When the financial statement is analysed with the help of effective tools or techniques and then interpreted, such an interpretation is easily comprehensible or understandable to any individual even if he/she does not have any knowledge on that subject. Moreover the analysis and interpretation would help in the verification of the accuracy or correctness of the decision (Thukaram, 2007). The income statement of Rita’s Business has been given below: Jan ? Feb ? March ? April ? May ? June ? July ? August ? Sept ? Oct ? Nov ? Dec ? Total ? Revenue VAT inc 18000 14400 15600 16200 16440 16800 18000 15600 14400 14400 13200 173040 Revenue VAT ex 15000 12000 13000 13500 13700 14000 15000 13000 12000 12000 11000 144200 Cost of Sales 6000 5250 5500 5720 5850 5830 6300 5740 5550 5150 4650 61540 Gross Profit 9000 6750 7500 7780 7850 8170 8700 7260 6450 6850 6350 82660 Labour 2200 1680 1755 1958 2055 2110 1950 2200 2100 1600 1900 21508 Utilities 1000 748 700 650 ...Show more


Company Analyses Executive summary The study has been prepared in order to understand the present business situation of Rita’s business and Charlie’s business. Both the businesses financial data was presented in the income statement. The study focussed on preparation of cash flows for both the businesses followed by the analysing their monthly operating cash flow patterns…
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