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Research Paper example - Description And Comparison Of Two Companies (Part III)
Finance & Accounting
Pages 5 (1255 words)
Description and Comparison of BMW and Louis Vuitton (Part I) The companies that have been chosen for the analysis are Louis Vuitton and BMW. Both of these brands are well known in every part of the world for its premium product quality as well as leading position…
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The company is a part of automotive industry that manufactures some of the best automobiles, motorcycles as well as engines in the world. With the BMW Group owning three of the world’s best automobile brands- BMW, Mini and Rolls Royce and a total revenue of €76.84 billion in2012, BMW Group has become one of the leading premium brands in the world. The company is well known for its innovation, technology and quality. Louis Vuitton Louis Vuitton Malletier commonly referred to as LV, headquartered in Paris, is a French company founded in 1854. The company is a part of the retail industry that manufactures and sells a variety of products-shoes, watches, sunglasses, luxury trunks, accessories, jewelry and many other items. LV is one of the leading premium luxury fashion brands in the world. The company earned revenue of €3.2 billion in 2012. Target market BMW The BMW has a very strict target market. It only targets the luxury sector and avoids the entanglement in the mass production of average cars. BMW targets the elite and affluent class of the world for its real BMW. However, the company moved to target the upper middle-class with its new Mini and the 1 series. Louis Vuitton Louis Vuitton has a very limited target market of very wealthy people with high disposable incomes around the world. Nonetheless, the company targets both genders and a varying age from 16 to 80. ...
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