StudentShare solutions
Triangle menu

Description And Comparison Of Two Companies (Part III) - Research Paper Example

Not dowloaded yet

Extract of sample
Description And Comparison Of Two Companies (Part III)

The company is a part of automotive industry that manufactures some of the best automobiles, motorcycles as well as engines in the world. With the BMW Group owning three of the world’s best automobile brands- BMW, Mini and Rolls Royce and a total revenue of €76.84 billion in2012, BMW Group has become one of the leading premium brands in the world. The company is well known for its innovation, technology and quality. Louis Vuitton Louis Vuitton Malletier commonly referred to as LV, headquartered in Paris, is a French company founded in 1854. The company is a part of the retail industry that manufactures and sells a variety of products-shoes, watches, sunglasses, luxury trunks, accessories, jewelry and many other items. LV is one of the leading premium luxury fashion brands in the world. The company earned revenue of €3.2 billion in 2012. Target market BMW The BMW has a very strict target market. It only targets the luxury sector and avoids the entanglement in the mass production of average cars. BMW targets the elite and affluent class of the world for its real BMW. However, the company moved to target the upper middle-class with its new Mini and the 1 series. Louis Vuitton Louis Vuitton has a very limited target market of very wealthy people with high disposable incomes around the world. Nonetheless, the company targets both genders and a varying age from 16 to 80. Competitors BMW Mercedes-Benz and Audi are two of the most pertinent competitors of BMW. These three are referred to as the ‘German Big 3’ and are the leading premium automaker brands in the world. Louis Vuitton Hermes, Chanel and Gucci are some of the strong direct competitors to Louis Vuitton. These brands, along with LV, have remained the top ranked premium brands for the last few years. (Zelesny, 2011) Business Risks BMW BMW terms the volatility in the environment, the high debt levels and the uncertainty in the relevant industry as some of the most important business risks to the company. (Annual Report, 2012) Currently, the ongoing strikes in South Africa will cost the company extra 25 percent of the regular cost to import the cars into the lucrative African market. (Furlonger, 2013) Louis Vuitton Louis Vuitton referred to the slowdown in the renewed growth of the world economy as well as the Euro crisis as risks hindering the growth of the company. It also referred to the foreign exchange risk culmination due to the weakening of the Euro. (Annual Report, 2012) The sudden surge for the Louis Vuitton’s logo bags caused a gap in the supply, which converted into a business risk as it hindered the continuous supply of the brands in the market. (Financial Times, 2013)The maturing of the taste in one of the largest markets – China has resulted in the Louis Vuitton logo fatigue. This will cause the Chinese consumers to move to alternate cheap brands. (Roberts, 2012) Fiscal Year BMW BMW Group’s financial year ends on 31st December. (Annual Report, 2012) Louis Vuitton Louis Vuitton’s financial year ends on 31st December. (Annual Report, 2012) Stock Exchange BMW BMW is listed on the Frankfurt Xetra stock exchange in Germany. Louis Vuitton Louis Vuitton is listed on the EN Paris stock exchange. Financial Principles BMW The notes to the BMW financial statements 2012 strictly signify that the company-followed uniform accounting policies and principles in accordance with IAS 20, IAS 27, IAS 33, IFRS 2 and others. This company follows international accounting principles. (Annual Report, ...Show more

Summary

Description and Comparison of BMW and Louis Vuitton (Part I) The companies that have been chosen for the analysis are Louis Vuitton and BMW. Both of these brands are well known in every part of the world for its premium product quality as well as leading position…
Author : maritzarolfson
Description And Comparison Of Two Companies (Part III) essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the research paper on your topic
"Description And Comparison Of Two Companies (Part III)"
with a personal 20% discount.
Grab the best paper

Related Essays

Publicly Listed Luxury Goods Companies: A Comparison Of Two Companies With Recommendations
According to the research findings publicly-listed luxury goods companies such as Prada, Tiffany, & Co., Coach, Inc., and Armani have experienced consumer gravitation to different company outlets which have so far proved more profitable for the companies. It is only a few years ago when luxury retailers were suffering due to low sales.
13 pages (3250 words) Research Paper
Comparison of Two Art Pieces
The Berger educational Trust is dedicated to making a change in the history of art by ensuring that the students and other scholars of the art work get to be educated on the issues that pertain to art works. They also intend to ensure that the collection of educational materials and resources is accessible to all people for beneficial factors.
3 pages (750 words) Research Paper
Negotiation Strategy part one and part two
The memo outlines the background of the whole issue and it also highlights the key issues to be addressed. Background Research has shown that perinatal depression (depression during pregnancy and postpartum depression) occurs in approximately10 percent of pregnancies.
7 pages (1750 words) Research Paper
Comparing Two Companies
In 2010, the American Express company was recognized as the World’s Most Ethical Company of the year by the Ethisphere Institute. One thing stands out about this company: its implementation of business practices and initiatives. This mark raises its ethical standards compared to other companies in the industry.
3 pages (750 words) Research Paper
Comparing between two companies
A corporate ethics program entails a code of ethics, an audit system, a reporting mechanism, and mode of communication, training employees on ethics, and an investigation system. Novartis aims at improving global health and becoming the world’s most respected and successful healthcare company.
3 pages (750 words) Research Paper
QI Plan Part III : Managing and Improving Quality
It also assists us to prioritize quality improvement steps. The three methodologies are maintaining a questionnaires, interviews and observations. What are the pros and cons of each methodology for our chosen performance improvement area? Questionnaires Questionnaires can be very useful because they ask the patient directly what is wrong with them and they answer accordingly.
6 pages (1500 words) Research Paper
Comparison Of Two Companies
Among the company’s leading brands are its Mercedes A, E and S classes all of which are prestigious and luxury cars used worldwide by dignitaries and leading business people. The company also manufactures Actros and Antos both of which are heavy commercial trucks.
3 pages (750 words) Research Paper
Business Analysis part III
The store incorporated its operations officially in 1969 and start trading stock as the public holding company in 1970. Currently, Wal-Mart has about 4,573 stores worldwide along with 730,000 associates that are evident in the form of
4 pages (1000 words) Research Paper
Business Analysis part III
It is noteworthy that the key competitors listed for Donna Karan International are ANN Inc .and Giorgio Armani (Hoovers, 2012). Most of the other firms that
8 pages (2000 words) Research Paper
Comparison of Two Religions
Vedic religion is the earliest form of Hinduism, which scholars deduce to have existed under the preservation of the ancient literatures known as the Vedas. Hinduism has spread all over the
2 pages (500 words) Research Paper
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation