StudentShare solutions
Triangle menu

Burberry - Essay Example

Not dowloaded yet

Extract of sample
Burberry

It also has a prominent base of goods made of leather and beauty products in the world. Burberry has a well diversified business model through which it sells apparel, accessories. It has well spread network of Retail, wholesale and licensing and it operates mainly in Asia Pacific, USA and European region but also has stores in rest of the world. In case of product diversification it has a rich source of women, men and children’s apparel and accessories and beauty products. The group operates into different functional areas like designing and marketing of its apparel, store architecture, supply chain management, IT, HR, Corporate affairs and strategy and finance section. For the financial year 2012-2013 its retail sales have earned 71% of total revenue and wholesale has earned 24%. Burberry has made a transition in its make-up and fragrance business by transferring it into direct operating structure. Burberry.com an online store of the group delivers it services to more than 100 countries in the world and further expansion of 84 more retail stores. Burberry is the most preferred luxury brand with more than 15 million fans on Facebook. It is also expanding its business in Middle East countries and has been listed as Top 100 Global Brands for consecutive four years by Interbrand (Burberry, 2013, pp. 17-26). Question 2. According to the auditor’s report of Burberry PLC, it was prepared by following the rules of IFRSs as adopted by EU. The report includes opinions which were prepared for the members of the company as per Companies act 2006. Auditors have analyzed all financial and non financial information of the company to identify whether it has any material misstatements with audited financial statements. Auditor’s report has given some opinion about the group’s financial statement that it has got a true view of the group’s profit and cash flows for the financial year 2013 and it was prepared as per the requirements of Companies Act 2006. Auditor’s report also has some matters like it has identified that director’s remuneration in some cases was not abide by law and auditors didn’t receive all the information they required for audit. Auditors need to review the director’s statement and the corporate governance statement which relates to the company’s agreement with nine provisions in UK. Auditor’s report has some advantages related to financial information like it provides the true view of the company’s financial statements. It also identifies the material misstatements or frauds in the financial statements prepared by the company. It also indicates the areas on which the company can improve it and evaluates the strength and weaknesses of the company. It analyzes the firm’s financial data and helps the investors by giving them the clear picture about the financial position of the company. Question 3. Profitability 2013 2012 % change ROE 0.24 0.30 -0.18 Gross Profit Margin 0.72 0.70 0.03 Net Profit Margin 0.13 0.14 -0.10 Profitability Ratio:- Profitability Ratio can be defined as financial a tool which is used to justify a company’s ability to generate revenue which is compared to the business’s expenses and other operational costs which are incurred during a specific time period and are compared to the same ratio of previous period. If the ratios are higher then it indicates that the company is doing well (Thukaram, 2007, p.99). From the above table we can see that Return on Equity for ...Show more

Summary

Finance and Accounting Burberry Contents Contents 2 Question 1. 3 Question 2. 3 Question 3. 4 Profitability Ratio:- 4 Liquidity Ratio:- 5 Asset Management Ratio:- 5 Question 4. 6 Question 5. 6 Question 6. 7 DuPont Analysis:- 7 References 9 Bibliography 10 Question 1…
Author : hesterhomenick
Burberry essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Burberry"
with a personal 20% discount.
Grab the best paper

Related Essays

Burberry Case Study
It’s not a coincidence that Burberry, has become a famous brand, till nowadays having been founded in 1856 in England already. Burberry had been producing some kind of quality clothes that were being worn by famous people with a prestige at the time of creation, and was soon established as business selling high quality clothes in quality as such but also of a certain style that all people had liked from the beginning of production and manufacturing.
8 pages (2000 words) Essay
Burberry: Successful Brand Leadership
The company was established in the year 1856 and at present it is regarded as one of the leading international luxury brands. As of the year 2006, Burberry ran almost 58 stores which have become 111 by 2010 (Burberry, 2010). Burberry’s products are available in several supermarkets and specialty outlets internationally.
8 pages (2000 words) Essay
Burberry Case Study
Quality products- the establishment of Burberry’s saw the company introduce quality products such as the trench coat. The trench coat was made of waterproof and breathable fabric material that made it durable and suitable for extreme conditions.
7 pages (1750 words) Essay
Burberry Case
Burberry Case Burberry Brand was a symbol of both luxury and durability. It was first digital luxury brand that successfully established the brand as the most functional luxury in the market. Indeed, it created its own community through its main product, trench coat.
2 pages (500 words) Essay
CFR Analysis report: Burberry
It is mostly famous for its trench coat which was designed by its founder Thomas Burberry. The company has branded franchises and stores around the world and it sells in third party stores through concessions. The company has its listing in London Stock Exchange and is a constituent of FTSE 100 Index.
8 pages (2000 words) Essay
Retail Marketing: Burberry case study
On top of retailing as one of the ways of distribution, Burberry team is also involved in wholesaling, and channel licensing across the globe. Burberry group has selling outlets in most parts of the world. Products sold range from clothes to fashion accessories.
14 pages (3500 words) Essay
CFR Analysis report: Burberry
Burberry is a global luxury brand with a unique British lineage. It designs and sources clothes and fashion accessories and sells them through its varied network of retail (including online), wholesale and licensing procedures globally. Burberry luxury products can be purchased through franchises and third-party stores also worldwide through contractual arrangements.
8 pages (2000 words) Essay
Burberry Successful Brand Leadership
Burberry’s products are available in several supermarkets and specialty outlets internationally. Burberry propelled the ‘Prorsum designer collection’ for reinventing its image as a luxury
8 pages (2000 words) Essay
Burberry
She then moves on to mention the digital tsunami that occurred simultaneously with the economic recession. Although inefficiencies worth eighty million pounds were removed, it wasn’t done by cutting costs on staff. Instead
1 pages (250 words) Essay
Burberry
It also has a prominent base of goods made of leather and beauty products in the world. Burberry has a well diversified business model through which it sells apparel, accessories. It has well spread network of Retail,
5 pages (1250 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation