Burberry - Essay Example

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Burberry

It also has a prominent base of goods made of leather and beauty products in the world. Burberry has a well diversified business model through which it sells apparel, accessories. It has well spread network of Retail, wholesale and licensing and it operates mainly in Asia Pacific, USA and European region but also has stores in rest of the world. In case of product diversification it has a rich source of women, men and children’s apparel and accessories and beauty products. The group operates into different functional areas like designing and marketing of its apparel, store architecture, supply chain management, IT, HR, Corporate affairs and strategy and finance section. For the financial year 2012-2013 its retail sales have earned 71% of total revenue and wholesale has earned 24%. Burberry has made a transition in its make-up and fragrance business by transferring it into direct operating structure. Burberry.com an online store of the group delivers it services to more than 100 countries in the world and further expansion of 84 more retail stores. Burberry is the most preferred luxury brand with more than 15 million fans on Facebook. It is also expanding its business in Middle East countries and has been listed as Top 100 Global Brands for consecutive four years by Interbrand (Burberry, 2013, pp. 17-26). Question 2. ...Show more

Summary

Finance and Accounting Burberry Contents Contents 2 Question 1. 3 Question 2. 3 Question 3. 4 Profitability Ratio:- 4 Liquidity Ratio:- 5 Asset Management Ratio:- 5 Question 4. 6 Question 5. 6 Question 6. 7 DuPont Analysis:- 7 References 9 Bibliography 10 Question 1…
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