Consumer Adoption of Hybrid Car Technology

Consumer Adoption of Hybrid Car Technology Dissertation example
Finance & Accounting
Pages 20 (5020 words)
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Consumer Adoption of Hybrid Car Technology Introduction In a world of increasing concern over the consequences of fossil fuel burning, more attention than ever has been devoted to the prospect and promise of alternative energy. This is especially true with respect to hybrid vehicles.


This section will investigate vehicle registration data and predictions of consumer demand based upon the Thatchenkery analysis (2008) unless otherwise noted, factual attributions in this section of the study will be conclusions drawn from Thatchenkary 2008. From this article, further pressing questions will be addressed relating to consumer choice of hybrid automobiles and the obstacles towards greater market penetration. These questions can be divided between internal factors and external ones relating to consumer choice. The internal questions would relate more to ideological choices encouraging the purchase of a hybrid vehicle, and whether or not the structure and utility of the vehicle is pleasing to a given individual. External questions relate to socioeconomic factors affecting society as a whole. Can the economy and infrastructure of most industrialized countries be converted to support this innovation? How soon? And at what cost? A detailed analysis is necessary in order to identify the pros and cons of hybrid automotive technology and determine the benefits and consequences of government subsidies of the same. Various incentives and tax credits are under consideration by government agencies for the purpose of subsidizing a transition to hybrid vehicle or technology. ...
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