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Finance & Accounting
Pages 4 (1004 words)
Marketing Research at Barclays Name Author Introduction: Barclays is a British bank (headquartered in London) which is working multinational and thus providing financial services all over the world. It is also termed as a Universal bank. It was founded in 1690 (Barclays at a glance, 2013).
It also sponsored many big and major events also. This list of sponsorships may include Premier League, certain sports events e.g. tennis, golf and foot ball tournaments, the Churchill cup etc. Barclays is the second largest bank in the United States (Salz, 2013). There are also certain controversies which are associated with the name of Barclays as it is very usual matter that every banking institution is usually supposed to be involved in the money corruption cases. Same is the case with Barclays, most of the competitors tried to create a bad word of mouth regarding the Barclays bank but it was not successful and the popularity of the Barclays bank is still in the minds of its potential customers (Skinner, 2011). Need for Marketing Research: Due to difference in the customer needs and choices the Barclays bank is also trying to serve them at every level. That is the reason of having different banking products and services so that customers of different segments can be targeted easily (the Beans Group, 2012). When any company has such a versatile kind of target market and customers then there is a need of market research so that new and prevailing trends in the market can be analyzed efficiently. The promotional tools of the banking products and services would also be different for different customers. While doing market research the company should be capable of covering costs and also sell the product at a profit. ...
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