The restaurant meets the expectation of the customers by providing them valuable services by the restaurant staff. The manage constantly runs a check on the activities taking place in the restaurant which assures the customer that everything is in control and being evaluated constantly. The restaurant staff is trained to provide effective and efficient services to the customers.
The cuisines are developed by authentic Arabic chefs and the recipes used are also authentic. This adds on to the credibility of the restaurant. The taste of the food is given special consideration as the owners of Basha want the food to be perfect in all regards for their valuable customers. The pricing and profitability strategy has been developed considering all the expenses and investments required to start up the business.
Table of Contents
Sales Objectives 5
Keys to Success 7
Company Summary 7
Company Ownership 7
Start-up Summary 7
Company Location and Facilities 9
Competitive Comparison 10
Sales Literature 10
Market Analysis Summary 10
Target Market Segment Strategy 10
Marketing Programs 10
Pricing and Profitability Strategy 11
Cost of Goods Sold 13
Basha Restaurant Business Plan
Basha is one of the distinctive restaurants in Dubai that offers authentic Arabic cuisines to its valuable customers....
The Basha restaurant in Dubai has its location at the terrace of Habtoor Grand Resort and Spa from where the view of Dubai is outstanding (Al Basha in the Habtoor Grand Beach Resort and Spa, Dubai Marina Mall, Dubai – Restaurant Reviews—TimeOutDubai.com, 2012). The paper discusses the business plan according to a standard format of a business plan (Floor, 2003) Objectives The objectives of Basha Arabic Restaurant in Dubai are as follows: To provide authentic Arabic Cuisine To increase the market share in Dubai amongst other Arabic Restaurants To provide a soothing ambience to the customers of the restaurant To increase profits by 25% in the year 2013 Sales Objectives To increase sales by 15 % in the year 2013 that is reach a amount of AED 140,000 Mission The mission of Basha Arabic restaurant is to provide authentic Arabic cuisines to the customers of Dubai so that they can get a feel about the Arabic cuisines. The customers should enjoy dine out at Basha and the ambience of the restaurant should be such that the customers should feel they are dining out in core Middle Eastern country. The ingredients used should be of good quality, the chef should be Arabic and recipes of the Basha restaurant should be authentic Arabic recipes. The cuisines served should be fresh and should be served in the most unique manner by the restaurant staff. Presentation of the cuisines should be highly appealing attractive. Customers are paying a premium price at Basha and so they should be entertained with the best Arabic cuisines in town. Basha wants its market share to increase and also the number of customers should make repeat visits in the restaurant. The staff should be well aware of all the Arabic cuisines being served in the restaurant