Basha Restaurant Business Plan

Basha Restaurant Business Plan Assignment example
Finance & Accounting
Pages 15 (3765 words)
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Executive Summary
Basha restaurant in Dubai is one of the unique restaurants in Dubai that offers a wide variety of Arabic Cuisines to its valuable customers.


The restaurant meets the expectation of the customers by providing them valuable services by the restaurant staff. The manage constantly runs a check on the activities taking place in the restaurant which assures the customer that everything is in control and being evaluated constantly. The restaurant staff is trained to provide effective and efficient services to the customers.
The cuisines are developed by authentic Arabic chefs and the recipes used are also authentic. This adds on to the credibility of the restaurant. The taste of the food is given special consideration as the owners of Basha want the food to be perfect in all regards for their valuable customers. The pricing and profitability strategy has been developed considering all the expenses and investments required to start up the business.
Table of Contents
Introduction 5
Objectives 5
Sales Objectives 5
Mission 6
Keys to Success 7
Company Summary 7
Company Ownership 7
Start-up Summary 7
Company Location and Facilities 9
Services 10
Competitive Comparison 10
Sales Literature 10
Market Analysis Summary 10
Target Market Segment Strategy 10
Marketing Programs 10
Pricing and Profitability Strategy 11
Cost of Goods Sold 13
References 17
Basha Restaurant Business Plan
Basha is one of the distinctive restaurants in Dubai that offers authentic Arabic cuisines to its valuable customers. ...
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